PR agency Stellar Concepts has expanded its lifestyle portfolio, having won the business for Glasshouse Fragrances and Universal Store.
Established in 2006, Glasshouse Fragrances is an Australian brand that is known for its collections of triple-scented candles, diffusers and bath and body products crafted from raw ingredients.
Glasshouse has appointed Stellar to lead the publicity campaign for the launch of its summer scents.
Stellar has also been appointed by Brisbane-born-and-bred youth fashion retailer Universal Store to lead the communications strategy for its Christmas campaign, which will launch to market in November.
The multifaceted campaign will live in-store, online and involve a media component including editorial, influencer and brand activations.
Commenting on the account wins, Stellar agency director Hayley Cole said: “We are proud to be working with two iconic Australian brands that have grown exponentially in the last decade and cemented themselves in the daily lives of many Australians.”
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