Steinlager & DDB New Zealand Launch Campaign To Help Kiwis Commemorate ANZAC Day

Steinlager, with help from DDB New Zealand, has utilised all of its OOH media to commemorate fallen Kiwi and Australian soldiers this Anzac Day.
The usual congregation of people paying their dawn respects looked dramatically different this year as New Zealanders look for alternative ways of remembering the ultimate sacrifice made over 105 years ago.
From dawn on Saturday 25 April all 21 of Steinlager’s nationwide billboard sites were transformed into digital walls of remembrance. Scrolling through over 30,000 Kiwi veteran names each wall will act as an uninterrupted memorial, reminding us that wherever we are, we remember them.
Says Geoffrey Kidd, Senior Brand Manager – Steinlager, “The last couple of months has tested us as a nation, but what is undeniably clear is the drive Kiwis have to remain unified. This Anzac Day, Steinlager wanted to help create a safe way for New Zealanders to remember the soldiers who stood united on behalf our country.”
The digital wall of remembrance highlighting over 30,000 individual names were also broadcasted on YouTube pre-rolls and on Steinlager’s social platforms allowing access from home.
Says DDB Regional Chief Creative Officer, Damon Stapleton: “Anzac Day is a hugely important part of our culture. We recognised the disappointment felt by New Zealanders unable to congregate physically to pay their respects. With Steinlager, we created these digital walls of remembrance, a new way for our nation to pay tribute.”
The campaign will run from 25 – 27 April across 21 LUMO digital OOH media sites in Auckland, Hamilton, Tauranga, Wellington and Christchurch. It will also run on YouTube Pre-Rolls and Steinlager’s Facebook and Instagram platforms.
Latest News

Facebook Journalism Program Helps News Publishers Find New Subscriebrs
New data from Facebook shows that an initiative aimed at supporting local news publishers is showing early signs of success. Australian and New Zealand publishers participating in the Facebook Journalism Project’s Reader Revenue Accelerator in 2019 and through 2020 secured more than 24,000 new paying subscribers and more than 160,000 new loyal readers (whether through […]

Kate Langbroek Returns To Melbourne’s Chapel Street For ‘Support Local’ Campaign
Radio personality and comedian Kate Langbroek has returned from Italy to rediscover Melbourne’s iconic Chapel Street Precinct, which has seen a post-lockdown renaissance of business over summer. Langbroek has stitched the words ‘Support Local’ on her sleeve, making visits to many Chapel Street Precinct businesses with a film crew capturing each of the business owners […]

Sky News Australia Will Be Live From Washington During Biden, Harris Inauguration
Sky News Australia to air all of tomorrow's presidential Inauguration. Tune in from 4am to see all the gritted teeth.

Data Pooling: What Is It And Why Does It Work?
Nervous about a half pike with twist into the data pool? Tighten the Speedos with this read judged a "perfect 10".

M&C Saatchi Sport & Entertainment Appointed By My Muscle Chef
My Muscle Chef is only surpassed by Carlton Zero as the least stolen item in the B&T office fridge.

“I’m Not Dead!”: Kyle Sandilands Sparks Panic After Not Showing Up To Work
Fears this morning Kyle may have dropped dead. Southern Cross Austereo immediately denies any use of KGB nerve agent.

Boomtown Unveils Expanded Education Program For 2021
Has your one & only New Year's resolution left you trying to squeeze back into pants? Improve yourself instantly here.

Koala Conquers COVID Hurdle For New Commercial With 12K Video Shots
Paying homage to the Vincent Desiderio painting ‘Sleep’ and Kanye West’s ‘Famous’ music video, Koala Furniture’s new commercial shows a range of people all comfortably sleeping on their Koala Mattresses. Like the ‘Famous’ music video, the commercial for Koala’s new mattress begins with a close up of a single sleeping person and then slowly pulls […]

Free TV Australia Calls For “Speedy Action” On Media Bargaining Code, As Sorrell Voices Concerns
News Media Bargaining Code continues to prove proverbial hot potato as Sir Martin threatens his own gratin dauphinois.

“Not Cool!” TV Reporter Subjected To Vile Abuse During Live Broadcast
B&T warns this article contains the sort of unsavoury language commonly associated with Australian cricket spectators.

The ‘500 Greatest Songs Of All Time’ To Play On Nine Radio In Feb
On Monday, 1 February, Nine Radio will start the countdown for the 500 greatest songs of all time on Magic 1278, 4BH 882, 2UE 954 and 6GT DAB+. Hosted by Stevie Jacobs, the week-long celebration will be a feast of non-stop appointment listening for music lovers right across the country. With listeners invited to vote […]

MediaCom Unveils New Logo & Agency Proposition ‘See The Bigger Picture’
This'll be of more interest to MediaCom's clients. For the rest of us, it's more a passing interest/time filler thing.

Tinder, Bumble Banning US Capitol Rioters
Dating applications Tinder and Bumble are playing a part in identifying US Capitol rioters, by using images taken from inside the siege—a move that is leading to them being banned on both platforms. According to The Washington Post, women as well as men have in certain instances turned Tinder and Bumble into “hunting grounds” by […]

PEDESTRIAN.TV Moves Self-Care Festival Online For 2021
Pedestrian Group has announced it will be taking the third iteration of its national self-care festival Selfish online in 2021. Selfish Sessions, running virtually from February 24 – 26, will reflect on what self-worth means to young Aussies, focusing on long-term strategies to improve their intellectual, emotional and creative wellbeing off the back of a […]

The Future Of Corporate Events? ARIA Awards Founder Peter Rix Chats Post-Pandemic, Burning Man + More
What will corporate and experiential events look like on the other side of the coronavirus pandemic? B&T chats with one of the industry’s most acclaimed event producers on what you can expect. Peter Rix AM is best-known for his initiation, creation and chairing of the ARIA Music Awards, as a pioneering Australian artist manager, and […]

Depositphotos Reveals Visual Trends 2021
Depositphotos has released its annual visual trends report, revealing symbols of optimism, our physical and digital wellbeing, inspiration in nature, and earthy tones are expected to trend in 2021. The project, ‘Visual Trends 2021: Living a New Reality’, explores how visual communication has changed in light of the past year to uncover a roadmap for […]

Val Morgan Unveils POPSUGAR Editorial Team
The POPSUGAR team revealed, but not before escaping the wilds of the Amazon Basin judging by accompanying press images.

OMA: Outdoor Revenues Plummeted Almost 40% In 2020
Outdoor industry praying the locust plagues & pterodactyls stay away in 2021, as COVID shaves 40% off the bottom line.

DDB Sydney Names Matt Chandler As ECD
DDB's Matt Chandler makes immediate shift from Carlton to those wanky Japanese beers following new year promotion.

Personalised Shopping In 2021 – What’s Changed?
2021 is set to be the year of personalised shopping. To counter that, the Chinese are calling it the year of the ox.

A-League Clubs Partner With Epic Games In New Fortnite Campaign
This week, three A-League clubs will partner with Epic Games to celebrate global football in Fortnite, alongside more than 20 other top clubs from around the world. Starting on Sunday, players can choose from 10 different variants of new “Kickoff Set” outfits to represent their favorite club in-game. Each outfit can be swapped to any […]

Google Cloud Partners With Optus For Customer Support Transformation
Google Cloud today announced a three-year strategic partnership with Optus to enhance the telco’s customer support transformation through its Contact Center AI (CCAI) solution. Optus will be the first telecommunications provider in the ANZ region to use this technology from Google Cloud, and the partnership has already resulted in a reduction in customer resolution times. […]

“Forefront Of Helping Publishers!” CarExpert Boss Slams Criticism Of Facebook & Google In Australia
While some publishers are mounting a campaign against Google and Facebook, insisting they pay for their news content, the co-founders of CarExpert.com.au have come out in support of the social media titans. “Google has always been at the forefront of helping small publishers establish their brand,” said CarExpert.com.au co-founder and managing editor, Paul Maric. “Our […]

Innocean Enlists Enya’s ‘Orinocco Flow’ in Witty Work For Hyundai’s Santa Fe
As any tardy or underperforming B&T staff can attest, a swift, solid & sustained blast of Enya is fast coming their way.

Hipages Launches New Digital Tradie Campaign
hipages has launched a new digital-led campaign, which builds on the “Change The Way You Tradie” brand platform, directly targeting Australian tradies to demonstrate the platform’s value in supplying businesses and sole-traders alike with qualified job leads. The new humorous creative features six real tradies who have experienced success with hipages, spanning categories including building, plumbing, […]

“Fundamentally Unbalanced”: Trump Administration Questions Australia’s News Media Bargaining Code
You'd reckon the Trump administration had bigger worries at the moment than Australia's News Media Bargaining Code.

Woolworths Accused Of Marginalising Communities With Metro Cashless Policy
B&T's a huge supporter of going cashless if only to get rid of those accursed window washers at the traffic lights.

Why CX Is The New Battleground For Marketing And Sales
This columnist argues sales & marketing's new battleground is CX, save the horses and the jousting sticks.

Benjamin Davis, Neil Atkin Nab Director Roles At VMLY&R Brisbane
Debunking B&T's view that everyone in Brisbane wears shorts & walk socks comes this contrary photographic evidence.