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Reading: Starcom Wins TPG Telecom’s $41M Media That Includes The Vodafone, TPG & iiNet Brands
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B&T > Media > Starcom Wins TPG Telecom’s $41M Media That Includes The Vodafone, TPG & iiNet Brands
Media

Starcom Wins TPG Telecom’s $41M Media That Includes The Vodafone, TPG & iiNet Brands

Staff Writers
Published on: 8th August 2023 at 10:41 AM
Staff Writers
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After a comprehensive, four-month review process, TPG Telecom has appointed Publicis’ Starcom as its media agency across the Vodafone, TPG and iiNet brands.

The account was previously held by GroupM’s Wavemaker and is reported to be worth $41 million annually.

Andrew Bagot, head of media at TPG, said: “We have had a very positive relationship with Wavemaker over the last seven years and thank them for their excellent service and support for our business.

“We would also like to thank all agencies that participated in our RFP process, for their input and excellent responses.”

It’s understood that Wavemaker, Publicis’ Starcom and independent agency Hatched all pitched for the account.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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