Spotify Launches EQUAL: Global Commitment To Women In Audio

Spotify Launches EQUAL: Global Commitment To Women In Audio
B&T Magazine
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Spotify’s EQUAL commitment is dedicated to fostering equity for women in the audio industry and celebrating their contributions.

It will shine a spotlight on women artists and podcast creators locally, regionally and internationally, through partnerships, activations, new content experiences, and on and off platform support.

The full campaign includes:

  • Celebrating women creators around the world, with the launch of EQUAL Hub, takeovers of flagship Spotify playlists and partner playlists. The EQUAL Hub is a dedicated space on-platform to highlight women creators and allow fans to seamlessly stream their music and podcasts. It will extend beyond the month of March and is programmed globally.
  • Over 200 of our top Spotify playlists like Today’s Top Hits, Viva Latino and Modus Mio will feature women on all of their playlist covers to celebrate and amplify awareness on platform and ensure that even more fans have the opportunity to listen.
  • Some of our non profit partners, including Girls Make Beats, She’s The Music, Sound Girls, GLAAD, Color of Change, Women in Music and Women’s Audio Mission will create unique Spotify playlists highlighting artists who are leading and shaping the future of music.
  • Amplifying stories from women with WOMN, a new music + talk show with episodes released throughout the day on March 8. A diverse group of women creators, influencers and cultural figures will discuss women-centred content and share their personal reflections on music that inspired them. Encouraging others to listen to more women too. The dynamic voices include Tokimonsta, Jenny Lorenzo, Spotify’s Dope Labs hosts, Titi Shodiya and Zakiya Whately, Jazzmyne Robbins and more.
  • Supporting women voices with our new invite-only EQUAL Board. Made up of 15 organisations from around the world, Spotify’s EQUAL Board will provide each organisation a one-time grant and work together on tangible ways to make the audio industry more equitable for women creators.
  • Engaging fans by encouraging them to ‘Flex Their Power to Listen’ and to play more women, no matter the day.  With data driven social videos, highlighting the breath of content on Spotify created by women. And also with social share cards, empowering fans to share their own personal recommendations of women creators.
  • Extending our commitment to women creators beyond March. In April, we are launching the EQUAL music program, fostering equity for women, in 50 countries from Japan to Argentina and from Malaysia to the UK. We’ll also continue to build on the success of programs like Sound Up and EQL that provide new opportunities for women creators in audio.

Spotify is also celebrating the top-streamed women artists and podcast creators in Australia and globally.

In Australia and New Zealand, Taylor Swift is the most streamed woman, followed by Ariana Grande and Dua Lipa.

Call Her Daddy‘s Alex Cooper was the most streamed female podcast creator locally, followed by Australian True Crime, Shameless, The Health Code Daily and She’s on the Money.

Spotify also amplifies women artists with playlists like Women of Electronic, Women of K-Pop, Women of Rock and Galdem, as well as podcasts like Where Should We Begin with Esther Perel, Science Vs, and Supernatural with Ashley Flowers.

 

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