Sportsbet is poking fun at early COVID-19 advertising in its latest TVC, to promote the AFL’s ‘Festival of Footy’.
The betting agency has enlisted the likes of Mick Molloy, Dane Swan and Daniel Gorringe as well as social media stars The Suburban Footballer, Goccsy and Jacob Bevis for the campaign, which is a direct parody of a recent Nine promotion.
“It was the TVC seemingly played in every ad break of lockdown 1.0, a host of channel 9 stars encouraging viewers to stick together during these difficult times,” said Sportbet about the new campaign.
“Well when the AFL announced their “Festival of Footy”, 20 straight days of AFL, Australians were faced with a new challenge; how are we going to watch all that footy.
“So Sportsbet dutifully reached out to the biggest footy tragics in the land, and asked them to record their own encouraging messages to footy fans across the country.”
The video was written and produced by the Sportsbet creative and production teams.
“It’s not much, but it’s honest work. If we can just one fan AFL fan keep up with 20 days straight of footy, it’ll all be worth it’’, said sportsbet.com.au’s Rich Hummerston.
Copywriters: Hammy Goodman, Chris Chard, Rambo Goraya, Tommy Medalia
Editor: Tom Linford
Producer: Fleur Fava
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