Sports Illustrated To Ban Advertisers That Don’t “Progress Women’s Empowerment”

Sports Illustrated To Ban Advertisers That Don’t “Progress Women’s Empowerment”
SHARE
THIS



It’s tough when your chief product is print-based. Tougher still when its main drawcard is women in bikinis.

So hats of to fabled US magazine Sports Illustrated for continuing to try and drag the brand into the 21st century.

The magazine’s publishers have just announced its “Pay With Change” initiative that says advertisers must have “demonstrated programs to advance gender equality and drive progress for women’s empowerment” to buy ads in both the print issue and online outlets.

Apparently the initiative only relates to the magazine’s famous annual swimsuit edition.

SI Swimsuit has always been a launchpad for the women it features. Now it’s a launchpad for progress for all women,” the brand said. The change will go into effect starting with the 2022 issue, which comes out in May.

Prospective advertisers will need to demonstrate that they are creating change for women and also supporting gender equality.

If they can do that successfully, the brands will be certified as “Changemakers” and can then create ads specifically for the Swimsuit Issue and and its website which showcase those efforts.

The magazine’s female editor-in-chief MJ Day said: “Sports Illustrated Swimsuit has been leading the charge in creating change in women’s lives for years, despite what some critics and naysayers would like you to believe.

“However, in a world where women’s bodies are under attack and their value is continuously underestimated, we knew we needed to act in a bold, more responsible way. Pay With Change is not just a platform to us, it is our commitment to creating greater progress for women.”

To its credit, the magazine has diversified in recent year and worked hard to show a diverse cast of models of different body types, races, ages, and even gender identities.

 

 

Please login with linkedin to comment

Sports Ilustrated

Latest News

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry
  • Campaigns

World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry

The Australian Fashion Council (AFC) – the peak body for the Australian fashion and textile industry – has launched Australian Fashion Trademark. The Australian Fashion™ and ‘Fashion Evolution: From Farm to Industry’ launched at Afterpay Australian Fashion Week. Over the next 10 years, the industry has the potential to deliver an additional $10.8 billion in […]

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up
  • Media

Elon Musk Was Accused Of Sexual Misconduct And SpaceX Paid Heavily To Cover It Up

According to reports, the SpaceX and Tesla owner, Elon Musk, asked a flight attendant for an “erotic massage” then proceeded to touch her inappropriately without her permission. He then gave her over $350,000 to keep her from talking about it. The report, which originally came from the Insider, cites a close friend of the flight […]

In Adland, Inexperience IS A Virtue!
  • Opinion

In Adland, Inexperience IS A Virtue!

Young Lions winner Summer Treseder says junior voices in adland need to be heard. Arguably not their music, however.

Opinion

by B&T Magazine

B&T Magazine
Blobfish Serves You A Delicious Meal While You Kick Back And Enjoy ‘The Batman’
  • Campaigns

Blobfish Serves You A Delicious Meal While You Kick Back And Enjoy ‘The Batman’

Blobfish International, Australia’s largest and most powerfully engaging sampling network, has partnered with Roadshow Films and its agency OMD to develop a movie industry first campaign for new The Batman movie. In conjunction with Uber Eats, Deliveroo, Menulog, and Door Dash, drivers will deliver food orders to consumers in The Batman branded delivery bags with […]

Lotame’s Panorama ID System Gets Adopted By Google For Greater Connectivity
  • Technology

Lotame’s Panorama ID System Gets Adopted By Google For Greater Connectivity

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced that Google has authorized use of the Lotame Panorama ID within its supply-side platform (SSP). With these integrations and multiple data partners supporting the Panorama ID, Lotame extends its cookieless data connectivity capabilities for marketers and publishers […]

Sisense’s Latest Report Reveals Key Data For Building And Maintaining Relationships With Consumers
  • Marketing

Sisense’s Latest Report Reveals Key Data For Building And Maintaining Relationships With Consumers

Sisense, the leading AI-driven platform for infusing analytics everywhere, today announced its Future of Data Analytics Report 2022 – Asia Pacific Edition, which highlights data professionals in the APAC region see data and analytics as valuable to digital transformation and future-proofing their business, yet find their organisations’ strategic capabilities are far from reaching their true […]