Spirits and beverage distributor South Trade International has partnered up with creative agency New Republique for the launch of its annual competition, Liquid Rewards.
The campaign will run for a duration for three months and gives bars around Australian an opportunity to win their stake in the $100,000 prize pool.
The integrated campaign helps drive sales and engagement of South Trade brands over a three-month period. Via the brand web and mobile sites, entrants are able to enter the competition, view the leader board, get inspirational cocktail ideas from the South Trade Booze Hound, enter the monthly cocktail competition and much more.
The enhancement in this years campaign has been the heavy focus on digital. Michael McAdam, senior brand manager, South Trade International said: “We’ve been working with New Republique to evolve the concept into a much more integrated and digital centric idea. We wanted to develop a far more flexible and deeper engagement with our customers and the introduction of a mobile, tablet and web centric experience, supported by our sales team, really helps us do that.
The campaign platform also gives bartenders the opportunity to share their signature cocktails with the South Trade community and learn a new repertoire of drinks via the renowned South Trade Booze Hound.
Chief executive office of New Republique Nima Yassini said: “This is such an exciting campaign for us. South Trade has some of the most exciting and influential spirits and mixer brands in their portfolio, so to help give these brands and the campaign a new platform to engage with customers has been a delight”
McAdam said: “New Republique has been inspirational in helping us move to a far more integrated model. They have not only helped build our understanding, but have been involved in every step of the process. We really value the thought leadership and partnership between our two organizations”.