The South Australian Tourism Commission has appointed Erik de Roos (pictured) to Executive Director of Marketing after Brent Hill stepped down.
Hill will be leaving his role at the end of June to take up a position at an as-yet-unspecified international tourism agency. de Roos will begin his role on July 12.
de Roos has 20 years of industry experience, having spent the last five years as CMO at San Remo Macaroni company.
Rodney Harrex, SATC chief executive, said “Erik brings a strong marketing background, is a creative thinker and is passionate about driving our brand as we continue our work to recover SA’s visitor economy.”
“He has broad experience across Australia and from his international placements, has been behind some of our strongest SA brands (such as San Remo, Balfours, Jacob’s Creek, Journey Beyond and the Motor Accident Commission) and is very excited to join the SATC and get to work.”
Erik de Roos said, “I am beyond thrilled to join the SATC team and carry on with the great work already being done.”
“Working at the SATC has been a long-held professional ambition of mine and to be joining at such a pivotal time is an extremely exciting prospect. The agency is widely respected across the tourism and business sectors for delivering best-practice marketing campaigns and I can’t think of a better brand to work with. I love the passion and the “get it done” attitude of the SATC, so I’m very keen to meet the team and be a part of it.”
Recent work by the SATC includes their latest campaign, ‘For Those Who Want A Little More’, which launched earlier this week.