The Media Federation of Australia (MFA) Board has announced the election of MediaCom Chief Strategy Officer Sophie Price and Initiative Chief Strategy Officer Chris Colter as Co-Chairs of the MFA Awards and MFA EX.
They take over from Joe Lunn, who vacated the MFA Awards Chair role after joining Uber as APAC Head of Media last month.
As part of the MFA Awards Committee for seven years – including five years as Chair – Lunn was an enthusiastic and proactive champion for the value media agencies bring to their clients. His commitment to the Awards program and the MFA EX conference, introduced in 2019, was considerable and steadfast throughout his tenure.
MFA CEO Madden thanked Lunn for his passion and commitment, said: “In leading the revamp of the MFA Awards program to focus around effectiveness and adding greater rigour to the selection of finalists, and in designing the MFA EX conference program in 2019 and 2021, Joe made a lasting impact on our industry while always being positive, passionate and undaunted. We wish him well in his new role.”
Madden added: “In Price and Colter, we have two passionate and energetic leaders who will continue to elevate and demonstrate the effectiveness of media agencies’ work, and our ability to deliver long-lasting change.”
Price and Colter will work with the MFA Awards Steering Group to ensure the MFA Awards continue to demonstrate the industry’s ‘We Are The Changers’ purpose by celebrating the most effective and impactful work created by media agencies.
The Co-Chairs will also oversee the curation and promotion of the industry’s annual effectiveness conference, MFA EX.
This year’s MFA EX in Melbourne and Sydney attracted a combined audience of 2,500 media professionals, with the aim of educating, challenging and inspiring all media agency employees to drive an effectiveness culture in everything we do, for our clients, for our people and for our businesses.
Colter said: “I firmly believe media strategy and implementation in Australia is not just world-class, but the benchmark. That’s why the MFA Awards and MFA Ex are so important and have always sat on a pedestal for me. They help us all celebrate new possibilities, challenge impossibilities and redefine what modern media planning can and should look like. I couldn’t be more thrilled to chair these platforms alongside Sophie, to keep Australian media as the global reference point for media excellence.”
Price said: “It’s an honour to lead the program that has had a transformational effect on my own career and the agencies I’ve worked for. Working with Chris and the MFA Awards Steering Group, I want to shine a spotlight on our game-changing work to lift the industry’s reputation.
“My vision for the MFA Awards will focus on three areas: linking the MFA Awards more strongly to our industry purpose. The work we enter is literally our proof, and the program is a moment to celebrate that; working with the MFA team to leverage the MFA Awards as a learning program, especially for our young folks; and finally, ensuring the awards reflect the change that is a constant in our industry. I’m excited to begin.”
Please login with linkedin to commentMFA
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]