Soap Makes $100K With ‘Over The Top Tower Defence’ in 10 Days

Soap Makes $100K With ‘Over The Top Tower Defence’ in 10 Days
SHARE
THIS



Digital agency Soap Creative’s dedicated gaming unit SMG Studio has launched its debut game ‘Over the Top Tower Defence’ (OTTTD).

The game has raked in $100,000 in less than 10 days.

The full release:

“Almost a year after digital agency Soap Creative launched its dedicated gaming unit SMG Studio, the four person team has announced its debut game OTTTD ‘Over The Top Tower Defence’ has raked in AUD$100k in just under 10 days.

The game is a unique spin on the popular tower defence genre, featuring an array of crazy weapons, heroes and enemies over 20+ levels. The over-the-top gameplay reflects the resurgence of hardcore games after a period where mobile was dominated by casual gaming. The game was developed in Unity 3D and is available for all mobile and tablet devices, with a desktop version slated to launch on Steam in Q3/2014.

The game has been well received by gamers earning glowing reviews from influential gaming sites Pocket Gamer and Touch Arcade as well as a “Best Games of May” feature on the iTunes® Store. With no media spend it has reached the top 6 paid games in Australia & top 25 paid games in 34 other countries. For launch, SMG collaborated with well-known YouTube animator Mick Lauer, better known as Ricepirate, to voice the characters & create an animated launch trailer with over 100,000 views.


SMG Studio was one of just ten companies funded by Screen Australia’s $20 million Games Enterprise grant before it was cut. Ashley Ringrose, Founder of Soap Creative and SMG Studio noted the absence of funding won’t affect SMG and that Soap will continue to develop the business through its operations in Sydney. Prior to establishing SMG, the Soap team had developed other mobile titles including Thumbzilla, selling over 150,000 copies before transitioning to an ad-supported model with 3 million downloads and Diggin Dogs published by Chillingo, publisher of Angry Birds and Cut The Rope.

Says Ross Raeburn, Managing Director “Soap has a twelve year gaming heritage, having developed over 300 games for brands wanting to use light entertainment to engage their audience. The decision to launch a dedicated games unit is an investment in our culture and ‘Soap’s Play. Make. Do’ philosophy”

Ringrose added “We don’t want to be another agency talking about innovation, we want be the agency that does what many of our clients do – make compelling products that consumers love”

Soap’s interest in gaming reflects the broader shift in media consumption and entertainment choices of Australians. The 2014 Digital Australia report revealed the extent of gaming, finding 1 93% of households have a gaming device and that on on average Australian’s play an hour each day, with 81% of mums and 83% of dads playing. The report also noted that the average in-game purchase was $5 per month. Raeburn cited Lynx Lunar Racer, a game the agency developed for Unilever Australia’s LYNX brand, as an example of how advertisers are reaching these households.

“Branded content has become synonymous with long and short form video, but gaming presents a greater grab at audience attention spans, plus it provides far greater revenue opportunities” added Raeburn.

OTTTD is available on mobile and tablet devices for $2.99 from the iTunes Store, Amazon Store & Google Play.”

Please login with linkedin to comment

Electronic Entertainment Expo LIDA Over The Top Tower Defence Project Clever Buoy

Latest News

Grill’d Sticks It To Fast Food Giants In New “Trump’d” Campaign
  • Campaigns

Grill’d Sticks It To Fast Food Giants In New “Trump’d” Campaign

Grill’d has launched a new tactical campaign ahead of the upcoming US elections, with the aim of comparing big American fast food giants with Grill’d’s home-grown, healthier approach to burgers. The tongue-in-cheek campaign depicts Donald Trump’s addiction to fast food options, such as McDonald’s, KFC, Burger King and Dominos, with the words ‘You are what […]

Debunking The Myths: The Environmental Cred Of Print Media
  • Opinion

Debunking The Myths: The Environmental Cred Of Print Media

In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]

Opinion

by B&T Magazine

B&T Magazine
Mindshare Snares Kayo’s & Binge’s Media
  • Media

Mindshare Snares Kayo’s & Binge’s Media

The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]

by B&T Magazine

B&T Magazine
Aussie Tech Firm Launches App To Help Media Owners Find Local Advertisers In Any Location
  • Media

Aussie Tech Firm Launches App To Help Media Owners Find Local Advertisers In Any Location

Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]

Time To Fill? Then It’s Time To Will With State Trustees Via Hardhat
  • Campaigns

Time To Fill? Then It’s Time To Will With State Trustees Via Hardhat

The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]

Imagine Room Revolutionises Immersive Content With Australia’s First Microsoft Mixed Reality Capture Studio
  • Advertising

Imagine Room Revolutionises Immersive Content With Australia’s First Microsoft Mixed Reality Capture Studio

Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]