Soap Makes $100K With ‘Over The Top Tower Defence’ in 10 Days

Soap Makes $100K With ‘Over The Top Tower Defence’ in 10 Days
SHARE
THIS



Digital agency Soap Creative’s dedicated gaming unit SMG Studio has launched its debut game ‘Over the Top Tower Defence’ (OTTTD).

The game has raked in $100,000 in less than 10 days.

The full release:

“Almost a year after digital agency Soap Creative launched its dedicated gaming unit SMG Studio, the four person team has announced its debut game OTTTD ‘Over The Top Tower Defence’ has raked in AUD$100k in just under 10 days.

The game is a unique spin on the popular tower defence genre, featuring an array of crazy weapons, heroes and enemies over 20+ levels. The over-the-top gameplay reflects the resurgence of hardcore games after a period where mobile was dominated by casual gaming. The game was developed in Unity 3D and is available for all mobile and tablet devices, with a desktop version slated to launch on Steam in Q3/2014.

The game has been well received by gamers earning glowing reviews from influential gaming sites Pocket Gamer and Touch Arcade as well as a “Best Games of May” feature on the iTunes® Store. With no media spend it has reached the top 6 paid games in Australia & top 25 paid games in 34 other countries. For launch, SMG collaborated with well-known YouTube animator Mick Lauer, better known as Ricepirate, to voice the characters & create an animated launch trailer with over 100,000 views.


SMG Studio was one of just ten companies funded by Screen Australia’s $20 million Games Enterprise grant before it was cut. Ashley Ringrose, Founder of Soap Creative and SMG Studio noted the absence of funding won’t affect SMG and that Soap will continue to develop the business through its operations in Sydney. Prior to establishing SMG, the Soap team had developed other mobile titles including Thumbzilla, selling over 150,000 copies before transitioning to an ad-supported model with 3 million downloads and Diggin Dogs published by Chillingo, publisher of Angry Birds and Cut The Rope.

Says Ross Raeburn, Managing Director “Soap has a twelve year gaming heritage, having developed over 300 games for brands wanting to use light entertainment to engage their audience. The decision to launch a dedicated games unit is an investment in our culture and ‘Soap’s Play. Make. Do’ philosophy”

Ringrose added “We don’t want to be another agency talking about innovation, we want be the agency that does what many of our clients do – make compelling products that consumers love”

Soap’s interest in gaming reflects the broader shift in media consumption and entertainment choices of Australians. The 2014 Digital Australia report revealed the extent of gaming, finding 1 93% of households have a gaming device and that on on average Australian’s play an hour each day, with 81% of mums and 83% of dads playing. The report also noted that the average in-game purchase was $5 per month. Raeburn cited Lynx Lunar Racer, a game the agency developed for Unilever Australia’s LYNX brand, as an example of how advertisers are reaching these households.

“Branded content has become synonymous with long and short form video, but gaming presents a greater grab at audience attention spans, plus it provides far greater revenue opportunities” added Raeburn.

OTTTD is available on mobile and tablet devices for $2.99 from the iTunes Store, Amazon Store & Google Play.”

Please login with linkedin to comment

Electronic Entertainment Expo LIDA Over The Top Tower Defence Project Clever Buoy

Latest News

Hurry: Entries Close This Friday For Snapchat Young Lions!
  • Media

Hurry: Entries Close This Friday For Snapchat Young Lions!

Entries for this year’s Snapchat Young Lions Competition, presented by Snapchat and sponsored by The Trade Desk, will close on Friday, 12 March. The Snapchat Young Lions Competition Australia gives blossoming media talent the opportunity to virtually represent Australia at the 2020 Cannes Lions International Festival of Creativity. Entries are open to teams of two […]

by B&T Magazine

B&T Magazine
Verizon Promotes Simon Wheeler to Senior Director Of Content
  • Media

Verizon Promotes Simon Wheeler to Senior Director Of Content

Verizon Media has promoted Simon Wheeler to senior director of content, following significant growth of Verizon Media’s Australian media brands. Under his new regional remit, Wheeler will lead editorial strategy in English-language regions, including Australia, India and South-East Asia. Editorial teams in India and across South East Asia will now report into Wheeler under the […]

Subaru Launches New Outback With Homage To The 80s In New Campaign, Via The Works
  • Campaigns

Subaru Launches New Outback With Homage To The 80s In New Campaign, Via The Works

Subaru is celebrating “the love Aussies have for their Subarus” with a new, integrated campaign by The Works to launch its new Subaru Outback. Set to Starship’s 1980s single, ‘Nothing’s gonna stop us now’, the 90-second commercial pays homage to past Subaru models that their owners across generations have fallen in love with. The spot […]

Destination NSW Launches New Media Centre
  • Media

Destination NSW Launches New Media Centre

Destination NSW has launched a new Media Centre to support every professional publishing and content creation need, providing access to the latest travel and tourism news and the largest collection of content assets of any tourism body in the world*. From today, media and content creators can discover more than 30,000 images, videos, B-roll, press […]

electriclimefilms Vows To ‘Shape An Inclusive Culture In Film And Media’
  • Marketing

electriclimefilms Vows To ‘Shape An Inclusive Culture In Film And Media’

Since its inception in 2010 of bringing expressions of art to commercial films, electriclimefilms has been seeking and taking firm steps towards moulding an inclusive culture within the workplace and film industry. In a male-dominated industry, the film house prides themselves on a growing female presence across Dubai, Singapore and Sydney; seventy per cent of […]

YouTubers Expose Royal Experts For Lying About Harry And Meghan’s Oprah Interview
  • Media

YouTubers Expose Royal Experts For Lying About Harry And Meghan’s Oprah Interview

YouTubers Josh Pieters (pictured right) and Archie Manners (pictured left) have revealed the biases of ‘Royal Experts’ against Meghan Markle and Prince Harry. Pieters is perhaps best known for getting Katie Hopkins to accept a ‘C-U-N-T’ award. In a YouTube video, Pieters and Manners posed as a production company and interviewed Royal Experts about Meghan […]

by B&T Magazine

B&T Magazine
The Royals Unveils ‘Perfect Match’ Campaign For Home Loan Lender Athena
  • Advertising

The Royals Unveils ‘Perfect Match’ Campaign For Home Loan Lender Athena

A potential home loan customer gets to decide whether they’d enjoy being tied up… in decades of debt, or would prefer something short and sweet, in the latest TV campaign for Athena Home Loans created by The Royals. Shot in the format of TV matchmaking shows, TAKE ME HOME LOAN consists of three TV spots […]

CHEP & Aptamil Toddler Launch Campaign To Help Mums Return To work
  • Campaigns

CHEP & Aptamil Toddler Launch Campaign To Help Mums Return To work

Aptamil Toddler and CHE Proximity have launched a new initiative called Return Ready to help the 370 new mums that return to work every day in Australia. As Australia enters its post-recession recovery, creating an environment where women can confidently return to work will be key to the nation’s growth. Aptamil Toddler, a leading toddler […]

“Women Belong In The Kitchen!” Burger King Flame Grilled For Tone Deaf Ad
  • Campaigns

“Women Belong In The Kitchen!” Burger King Flame Grilled For Tone Deaf Ad

A controversial headline designed to carry a positive message has exploded in Burger King’s face and set social media alight. Yesterday – which also happened to be International Women’s Day – the burger giant ran a full-page ad in The New York Times with the headline “Women Belong in the Kitchen”. However, it wasn’t as […]

by B&T Magazine

B&T Magazine
Monday TV Wrap: Meghan And Harry’s Oprah Interview Resoundingly Wins The Night For 10
  • Media

Monday TV Wrap: Meghan And Harry’s Oprah Interview Resoundingly Wins The Night For 10

Network 10’s execs will be privately sending a prayer of thanks to Oprah Winfrey as they won the night with a share of twenty nine per cent. According to OzTAM, it was watched by 1.37 million people, showing there’s nothing more fascinating – even to Australians – than British royal family drama. The interview was, […]

The Ads I Wish I’d Made: CCG’s Ant Melder – “Pot Noodle’s The Ring Transcended The Brand”
  • Partner Content

The Ads I Wish I’d Made: CCG’s Ant Melder – “Pot Noodle’s The Ring Transcended The Brand”

From IKEA’s Silence the Critics to Volvo’s The Epic Splits, The Ads I Wish I’d Made has looked at commercials that have been so iconic they changed culture. But there are few ads perhaps as unique as Pot Noodle’s hilarious, and at times touching, commercial The Ring. In collaboration with Nine’s marketing solutions division for […]

Partner Content

by B&T Magazine

B&T Magazine
Those Stories About Your Brand’s ‘Social Impact’ Are A Waste Of Time – And Money
  • Opinion

Those Stories About Your Brand’s ‘Social Impact’ Are A Waste Of Time – And Money

Lauren Quaintance (pictured below) is co-founder and managing director of content agency Storyation. In her latest post for B&T, Quaintance offers expert tips for brands aiming for a woke message… Recently one of the more prolific content marketing commentators in the US declared that social impact storytelling was “the hottest content trend of 2021”. The […]

Data, Identity And The Art Of Keeping It Simple
  • Opinion

Data, Identity And The Art Of Keeping It Simple

Shifting sands in the digital landscape mean we need to find new ways of recognising our customers. Verizon Media ANZ managing director Paul Sigaloff explains why keeping things simple is the best approach for success. By Verizon Media ANZ MD Paul Sigaloff Do you know your blood type off the top of your head? I […]

Opinion

by B&T Magazine

B&T Magazine
Working Mums Are Always Asked, How Do You Manage Career And Family? Let’s Build A Society Where This Isn’t The Norm
  • Opinion

Working Mums Are Always Asked, How Do You Manage Career And Family? Let’s Build A Society Where This Isn’t The Norm

According to the World Economic Forum, Australia is among the few developed nations that does not actively set targets for gender equality and measure progress towards nationally agreed goals. As a result, we’re falling behind. By Jessica Miles, Country Manager, ANZ at IAS The pandemic caused lockdowns around the globe—Australia was not spared. We lived […]

Opinion

by B&T Magazine

B&T Magazine
First-Party Data, Transparency And Aggregation: Tips On Surviving A Cookieless World
  • Technology

First-Party Data, Transparency And Aggregation: Tips On Surviving A Cookieless World

Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know. First-party data is a must for a business hoping to effectively market and create meaningful relationships with customers. Making the announcement, Google’s director of product management, ads privacy and trust David Temkin confirmed Google would continue to […]

UnLtd Big Clash Cricket Tournament Returns To Raise $160,000 For Children At Risk
  • Media

UnLtd Big Clash Cricket Tournament Returns To Raise $160,000 For Children At Risk

The annual Big Clash industry cricket tournament, organised by the industry’s social purpose organisation UnLtd, has raised over $160,000 for children and young people at risk. The highly competitive tournament saw the different corners of the industry battle it out on the ovals in Sydney, Melbourne, and Perth during February and March. Since its launch […]

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB
  • Advertising

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB

Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]

The MINT Partners Expand Client Line-Up For 2021
  • Marketing

The MINT Partners Expand Client Line-Up For 2021

The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]