Smith’s Brings Back The Gobbledok To Celebrate Its 90th Birthday Via Porter Novelli

Smith’s Brings Back The Gobbledok To Celebrate Its 90th Birthday Via Porter Novelli
SHARE
THIS



Iconic chip brand, Smith’s, is celebrating its 90th birthday in a new video from Porter Novelli and EG+.

To celebrate the occasion, Smith’s is bringing back the popular faces of Smith’s from over the years including Potato Head and the infamous Gobbledok to showcase the brand’s rich history, nostalgic moments and its place in the hearts of generations of Aussies.

Australian comedian Stephen Curry, who has fronted recent Smith’s campaigns, will be joining in the 90th birthday celebrations.

“It’s hard to believe there was a moment in time when Smith’s chips didn’t exist. As a chip lover myself, I’m very happy to come back to help Smith’s blow out their birthday candles this year…really it’s just a good opportunity to get stuck in to a packet of Salt & Vinegar chips!” said Curry.

Smith’s emerged from humble beginnings in the inner-Sydney suburb of Surry Hills in 1931. Frank Smith and George Ensor originally began making chips in 20 gas-fired cooking pots, before packing them by hand with a “twist of salt” sachet for flavouring. Thirty years on, Smith’s released the first flavoured chip in Australian history with its popular Chicken flavour.

This innovation continued over subsequent years with many new flavours and industry-first products breaking into the market such as Duo’s, Poppables, and most recently, Oven Baked.

Over its 90-year history in Australia, Smith’s has also contributed significantly to jobs, agriculture and the economy. Smith’s only uses Australian potatoes for its chips, purchasing 90 million kilograms of fresh potatoes each year from local farmers all over the country, making Smith’s the largest buyer of crisping potatoes in Australia.

Chief Executive Officer of parent company PepsiCo ANZ, Danny Celoni said this year marks a significant milestone for the brand, but more importantly, for the people behind Smith’s.

“Smith’s enjoys a proud Australian heritage with our one-of-a-kind potatoes being grown and produced by local Aussie farmers for generations. Ninety years is a momentous feat and there’s no better time to celebrate and give thanks to our farmers, people and loyal consumers that have made Smith’s what it is today,” Celoni said.

To mark its 90th milestone, Smith’s has reintroduced five fan-favourite flavours as Limited Editions: Tasty Cheese, Sausage Sizzle, Loaded Baked Potato, Garlic Bread and Crispy Bacon. The 90th birthday celebrations are taking place all year round with many more exciting things in store… Watch this space!

Please login with linkedin to comment

smith's

Latest News

Hands using mobile payments, Digital marketing. Banking network. Online shopping and icon customer networking connection on virtual screen, Business technology concept
  • Media

IAS Report: Australian Digital Advertisers Experience Higher Brand Risks Across All Buying

Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]

Quintis Appoints Illuminate As Global PR Partner
  • Media

Quintis Appoints Illuminate As Global PR Partner

Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]

Image lead story Even More Pics From The 30 Under 30 Awards!
  • Media

Even More Pics From The 30 Under 30 Awards!

Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]

by B&T Magazine

B&T Magazine
Kinderling Kids Streams Ahead With Direct-To-Consumer Offering
  • Marketing

Kinderling Kids Streams Ahead With Direct-To-Consumer Offering

Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]

RUN Take On The Flu
  • Advertising
  • Campaigns

RUN Take On The Flu

Globally award-winning, indie agency RUN, have launched the New Zealand National Influenza Immunization Campaign, running over the next 8 weeks across TV, digital, social, print and press.

Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6
  • Campaigns

Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6

Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]

Connecting Plots To Handle [yellow tail] Social Media Following Account Win
  • Media
  • Technology

Connecting Plots To Handle [yellow tail] Social Media Following Account Win

Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]

HERO’s B.B.E Wins v2food Account
  • Media

HERO’s B.B.E Wins v2food Account

v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]

Rows of coins isolated on white background. Finance and banking concept.
  • Media

Magnite And Adform See Monetisation Uplift Using First-Party Identifiers

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.

Martin Box Named Co-Chair Of Commercial Producers Council
  • Media

Martin Box Named Co-Chair Of Commercial Producers Council

The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]