Smirnoff Seltzer And Aussie Duo Lime Cordiale Partner For Party Yard
The seltzer trend is now down under, with Smirnoff’s seltzer-arm partnering with Australian musicians to boost the beverage’s profile here, with the Smirnoff Seltzer Party Yard.
Fresh off the success of their ARIAs nomination landslide, Lime Cordiale are not just headlining summer’s hottest festival, they have worked with Smirnoff to curate it.
Beaming straight from Lime Cordiale’s house to yours, Smirnoff Seltzer Party Yard will be hosted by Aussie DJ Anna Lunoe, who’ll be joined by pals Touch Sensitive, Jaguar Jonze and ILUKA for an afternoon of home-grown music that everyone can enjoy, no matter where they are across the nation.
And in between sets, Anna will welcome musiclovers into Lime Cordiale’s humble abode and keep the good vibes flowing with exclusive behind-the-scenes content.
Smirnoff Seltzer is the latest innovation from Smirnoff, turning what is the latest trend in alcoholic beverages, the seltzer, to Australia.
As a zero-sugar, low calorie (70 calories or less per serve) and gluten-free alcoholic beverage, Smirnoff Seltzer is perfect for sizzling days and long afternoons with friends.
Smirnoff Seltzer is calling all music and festival lovers to join in for the hottest afternoon of the summer and get involved in the Party Yard challenge by transforming your backyard, bedroom, garage or sofa fort into your own version of the iconic Smirnoff festival tent.
Smirnoff Seltzer is also giving one lucky Aussie household the opportunity to host one of the Party Yard festival stages at their place, with Touch Sensitive performing his set from their backyard or living room.
To be in with chance to party with the synth musician, music lovers simply need to register at www.smirnoffseltzerpartyyard.com and tell Smirnoff which three things you would bring to your Party Yard set up.
The Smirnoff Seltzer Party Yard will go live on Saturday, 19 December, streamed from the Smirnoff Australia Facebook channel.
You can also catch it on Lime Cordiale’s, Touch Sensitive’s and Urban List’s Facebook channels.
Please login with linkedin to comment
Lime Cordiale smirnoff Smirnoff Seltzer Smirnoff Seltzer Party YardLatest News
Hurry: Entries Close This Friday For Snapchat Young Lions!
Entries close this Friday for Snapchat Young Lions! No warning bells, no air horns, no firing of a small canon. Nothing.
Voting For B&T’s 30 Under 30 People’s Choice Awards Is Now Open!
Of all the awards B&T hands out, THIS is one of our favourites. That & our in-house 'staff f@ck-up of the month' trophy.
National Indigenous Television Appoints Jack Latimore Managing Editor Of NITV Digital
NITV has announced that Jack Latimore, acclaimed writer and journalist, and proud Birpai man with family ties to Thungutti and Gumbaynggirr/Bundjalung nations, has been appointed Managing Editor of their digital offering. Latimore has been acting in the position since last December. Before that, he was Digital Editor at NITV. His promotion sees his remit expand […]
5,000 Votes Later, These Are Your Top Five 30 Under 30 People’s Choice Awards Nominees
B&T's server barely coped with yesterday's announcement of People's Choice. Well, we doubt it was that cloud article.
Are Media Launches TRENDtalks, A Category Insight Series For Marketers
Magazine publisher Are Media continue to unveil a raft of initiatives that have little to do with publishing magazines.
Verizon Promotes Simon Wheeler to Senior Director Of Content
Verizon Media has promoted Simon Wheeler to senior director of content, following significant growth of Verizon Media’s Australian media brands. Under his new regional remit, Wheeler will lead editorial strategy in English-language regions, including Australia, India and South-East Asia. Editorial teams in India and across South East Asia will now report into Wheeler under the […]
Spirit Super Appoints Common Ventures As Creative Partner
Nothing says "I'll be working until I'm 107" quite like opening the latest super statement in the mail, does it.
Subaru Launches New Outback With Homage To The 80s In New Campaign Via The Works
This wonderful 80s-inspired car ad will arguably make no sense whatsoever to anyone aged 35 or under.
Destination NSW Launches New Media Centre
A message to Destination NSW - yep, you got us, we're not going anywhere else now, are we? Rack that travel cue, we say.
Howatson + White Snares Allianz’s Creative Away From TBWA As Its Foundation Client
Howatson + White hurriedly forced to switch their car's green slip insurer after snaring Allianz as inaugural client.
electriclimefilms Vows To ‘Shape An Inclusive Culture In Film And Media’
Since its inception in 2010 of bringing expressions of art to commercial films, electriclimefilms has been seeking and taking firm steps towards moulding an inclusive culture within the workplace and film industry. In a male-dominated industry, the film house prides themselves on a growing female presence across Dubai, Singapore and Sydney; seventy per cent of […]
Jon Foged Appointed To Kantar’s ANZ Leadership
Jon Foged promoted to MD of Kantar's ANZ insights division. Also exhausted by constantly adding "it's without the 'h'."
YouTubers Expose Royal Experts For Lying About Harry And Meghan’s Oprah Interview
Despite Oprah's probing interview, we're none the wiser to the family's hatred of Fergie or if the Queen ever farts.
The Royals Unveils ‘Perfect Match’ Campaign For Home Loan Lender Athena
All but given up on ever owning your own home thanks to insane property prices? Feel the rage with this comedy spot.
Special Group Adds Matt Bladin And Phoebe Sloane To Melbourne Creative Team
Special Group snare award-winning duo for Melbourne office. And by "award-winning" we mean not just third in backstroke.
CHEP & Aptamil Toddler Launch Campaign To Help Mums Return To Work
Nothing screams "I'm a new parent" quite like the bags under the eyes and the vomit down the back, does it!
“Women Belong In The Kitchen!” Burger King Flame Grilled For Tone Deaf Ad
B&T's labelling this article as crisis management, but it's really about laughing at people stuffing-up really badly.
Monday TV Wrap: Meghan And Harry’s Oprah Interview Resoundingly Wins The Night For 10
Oprah's Meghan and Harry tell-all proves a winner for 10, but not for New Idea's printers forced to work to 5am.
The Ads I Wish I’d Made: CCG’s Ant Melder – “Pot Noodle’s The Ring Transcended The Brand”
It's the latest in B&T's video series 'The Ads I Wish I'd Made'. And, yes, it excludes the pre-roll ads on the YouTube.
Those Stories About Your Brand’s ‘Social Impact’ Are A Waste Of Time – And Money
This expert argues brands blabbering on about their social impact is a waste of time & money. And you read it for free.
Sacked Channel Seven Presenter Simon Reeves Settles Court Battle With Network
Ryan Phelan, Andrew O'Keefe and now Simon Reeves! It's been a big year for ex-Seven employees' legal teams.
Data, Identity And The Art Of Keeping It Simple
Here's a piece titled "data, identity & the art of keeping it simple". And, to the author's credit, he's kept it simple.
Working Mums Are Always Asked, How Do You Manage Career And Family? Let’s Build A Society Where This Isn’t The Norm
This should've run yesterday for International Women's Day. But in B&T's defence, it was $10 schnitzels at our local.
Never Not Creative Launch Never Not International Women’s Day Campaign
A platform that shares talks addressing the challenges of women in society by women and male supporters in our industry, live, on-loop 24.7.365.
First-Party Data, Transparency And Aggregation: Tips On Surviving A Cookieless World
This headline does suggest you're in for a heavy techy read here. But fear not, even B&T understood a good 60 per cent.
UnLtd Big Clash Cricket Tournament Returns To Raise $160,000 For Children At Risk
UnLtd's industry cricket tournament raises $160,000 for kids, at the same time costing $7435 in smashed windscreens.
QUT And BCM Launch Campaign Celebrating Women In STEM
QUT’s long-term agency partner, BCM, has developed a thought provoking and impactful campaign for the university to coincide with 2021 International Women’s Day.
NRMA Insurance Unveil Next Instalment Of ‘Every Home Is Worth Protecting’ Campaign, Via The Monkeys
To demonstrate that every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas. Created by The Monkeys, part of Accenture Interactive, the campaign centres on Sammy as he […]
Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB
Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]
GHO Strengthens Equity Team With Hamish Stewart Promoted To Creative Partner
GHO has appointed Hamish Stewart as an equity partner in the business. Hamish joins GHO’s four existing partners to round out the diversity of experience offered by the agency across research, strategy, design, digital and creative marketing.
