The seltzer trend is now down under, with Smirnoff’s seltzer-arm partnering with Australian musicians to boost the beverage’s profile here, with the Smirnoff Seltzer Party Yard.
Fresh off the success of their ARIAs nomination landslide, Lime Cordiale are not just headlining summer’s hottest festival, they have worked with Smirnoff to curate it.
Beaming straight from Lime Cordiale’s house to yours, Smirnoff Seltzer Party Yard will be hosted by Aussie DJ Anna Lunoe, who’ll be joined by pals Touch Sensitive, Jaguar Jonze and ILUKA for an afternoon of home-grown music that everyone can enjoy, no matter where they are across the nation.
And in between sets, Anna will welcome musiclovers into Lime Cordiale’s humble abode and keep the good vibes flowing with exclusive behind-the-scenes content.
Smirnoff Seltzer is the latest innovation from Smirnoff, turning what is the latest trend in alcoholic beverages, the seltzer, to Australia.
As a zero-sugar, low calorie (70 calories or less per serve) and gluten-free alcoholic beverage, Smirnoff Seltzer is perfect for sizzling days and long afternoons with friends.
Smirnoff Seltzer is calling all music and festival lovers to join in for the hottest afternoon of the summer and get involved in the Party Yard challenge by transforming your backyard, bedroom, garage or sofa fort into your own version of the iconic Smirnoff festival tent.
Smirnoff Seltzer is also giving one lucky Aussie household the opportunity to host one of the Party Yard festival stages at their place, with Touch Sensitive performing his set from their backyard or living room.
To be in with chance to party with the synth musician, music lovers simply need to register at www.smirnoffseltzerpartyyard.com and tell Smirnoff which three things you would bring to your Party Yard set up.
The Smirnoff Seltzer Party Yard will go live on Saturday, 19 December, streamed from the Smirnoff Australia Facebook channel.
You can also catch it on Lime Cordiale’s, Touch Sensitive’s and Urban List’s Facebook channels.
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