Smirnoff Seltzer And Aussie Duo Lime Cordiale Partner For Party Yard

Smirnoff Seltzer And Aussie Duo Lime Cordiale Partner For Party Yard
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



The seltzer trend is now down under, with Smirnoff’s seltzer-arm partnering with Australian musicians to boost the beverage’s profile here, with the Smirnoff Seltzer Party Yard.

Fresh off the success of their ARIAs nomination landslide, Lime Cordiale are not just headlining summer’s hottest festival, they have worked with Smirnoff to curate it.

Beaming straight from Lime Cordiale’s house to yours, Smirnoff Seltzer Party Yard will be hosted by Aussie DJ Anna Lunoe, who’ll be joined by pals Touch Sensitive, Jaguar Jonze and ILUKA for an afternoon of home-grown music that everyone can enjoy, no matter where they are across the nation.

And in between sets, Anna will welcome musiclovers into Lime Cordiale’s humble abode and keep the good vibes flowing with exclusive behind-the-scenes content.

Smirnoff Seltzer is the latest innovation from Smirnoff, turning what is the latest trend in alcoholic beverages, the seltzer, to Australia.

As a zero-sugar, low calorie (70 calories or less per serve) and gluten-free alcoholic beverage, Smirnoff Seltzer is perfect for sizzling days and long afternoons with friends.

Smirnoff Seltzer is calling all music and festival lovers to join in for the hottest afternoon of the summer and get involved in the Party Yard challenge by transforming your backyard, bedroom, garage or sofa fort into your own version of the iconic Smirnoff festival tent.

Smirnoff Seltzer is also giving one lucky Aussie household the opportunity to host one of the Party Yard festival stages at their place, with Touch Sensitive performing his set from their backyard or living room.

To be in with chance to party with the synth musician, music lovers simply need to register at www.smirnoffseltzerpartyyard.com and tell Smirnoff which three things you would bring to your Party Yard set up.

The Smirnoff Seltzer Party Yard will go live on Saturday, 19 December, streamed from the Smirnoff Australia Facebook channel.

You can also catch it on Lime Cordiale’s, Touch Sensitive’s and Urban List’s Facebook channels.

Please login with linkedin to comment

Lime Cordiale smirnoff Smirnoff Seltzer Smirnoff Seltzer Party Yard

Latest News

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels
  • Advertising
  • Media

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels

A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]

by B&T Magazine

B&T Magazine
72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]