SMH & Taste.com.au Remain On Top For Readers

SMH & Taste.com.au Remain On Top For Readers
SHARE
THIS



The latest emma (Enhanced Media Metrics Australia) readership figures are out, with no change to which titles are leading the newspaper and magazine categories. The stats also showed that three quarters of the Aussie population still read a newspaper.

For newspapers, The Sydney Morning Herald continued to grow its lead for overall monthly readership for print and digital in July, up 4.7 per cent to 6.36 million (2.09 million for print and 5.20 million for digital).

Despite coming in second, The Daily Telegraph saw a decline in overall readership, down 2.3 per cent to 4.53 million (2.77 million for print and 2.38 million for digital), while the Herald Sun also experienced a drop in readership – down 2.2 per cent to 4.15 million (2.66 million for print and 2.43 million for digital) – to round out the top three.

emma Total Audience Report - Newspapers (July 2016)

Commenting on the survey results, Fairfax Media’s Australian publishing media managing director, Allen Williams, said July was the fifth consecutive month that the group has achieved a cross-platform audience reach of more than 13 million – or 73 per cent of – Australians.

“The news agenda and the depth of journalism we offer is driving growth for our mastheads, with global and local events, including the US presidential campaign and the devastating Italian earthquake and, closer to home, ongoing political machinations and terror threats, resulting in strong reader engagement,” he said.

“This underlines the trust and value our audiences place in our mastheads.”

Williams noted that The Sydney Morning Herald recorded its highest monthly readership for this year in July, reaching 6.4 million people across print and digital, and strengthening its leadership position to 1.8 million more people than its nearest competitor.

The Age also achieved its highest cross platform readership this year, reaching 3.6 million people across platforms, which is up 11 per cent.”

The emma data also revealed that newspapers are read by 13.6 million of Aussies, or 75 per cent, of the population.

NewsMediaWorks CEO Mark Hollands said the large number of consumers who still regularly engage with print demonstrates the trusted relationship they have with quality, influential journalism.

“Newspapers remain a powerful medium for reaching high-value consumers,” he said.

“Those who read 3-plus copies of a newspaper per week earn an average of 20 per cent more than those who do not read print newspapers.

“This figure increases to 27 per cent for heavy newspaper readers, who read 7-plus copies a week.”

Meanwhile, news media is consumed on digital devices by more than seven in 10 Aussies, or 13.3 million of the adult population, according to the figures.

Accessing news, information and entertainment journalism on smartphones, tablets and laptops/PCs continues to grow, with 73 per cent of people using digital devices for news media.

Across print and digital, news media readership was 16.9 million in July, reaching 93 per cent of the adult population.

In the magazine brand category, Taste.com.au’s huge web readership of 3.87 million continued to drive its overall lead with 4.41 million (down from 4.45 million in June), while Woman’s Day once again came off second best with an overall readership of 3.23 million (2.91 million for print and 414,000 for digital) – up from 3.17 million.

New Idea led all magazines for total monthly print readership with 2.82 million, and finished third overall with 2.93 million readers.

emma Total Audience Report - Magazines (July 2016)

Please login with linkedin to comment

2Day FM Advertising Standards Bureau dark humour Enhanced Media Metrics Australia Herald Sun

Latest News

Nike And Uber Compromised In Hack As Twitter Disables Verified Accounts
  • Technology

Nike And Uber Compromised In Hack As Twitter Disables Verified Accounts

Twitter was forced to make the unprecedented decision to disable the ability of verified accounts to send tweets following a major hack. The hack saw Barack Obama, Joe Biden, Bill Gates, Elon Musk, Kanye West and Michael Bloomberg attempting to fool their millions of followers with a Bitcoin scam. As well as these major political […]

by B&T Magazine

B&T Magazine
Studio microphone for recording podcasts over blue background
  • Media

Acast Marketplace Adds Virtual Storefront

Acast Marketplace now has a virtual storefront. Advertisers can browse Acast’s global inventory of thousands of monetizable podcasts, and use search criteria to filter a list of shows that best fit their brief and budget. Filters include audience demographics such as age, gender and language, podcast subject categories, and more — and, once selected, the […]

Princess Polly Appoints Jaywing To Drive Global Expansion With SEO Account Win
  • Marketing

Princess Polly Appoints Jaywing To Drive Global Expansion With SEO Account Win

Data science led marketing agency, Jaywing, has won the SEO account for online fashion retailer, Princess Polly, in both Australia and the United States, adding to its ever-growing eCommerce portfolio. The Sydney based agency will be managing the retailer’s search engine optimisation, with the aim of facilitating the brands growth in Australia and the US, […]

Connect Agency Launches Micro Influencer Booking Agency
  • Advertising

Connect Agency Launches Micro Influencer Booking Agency

The Connect Agency has just announced the launch of their micro influencer booking agency, Connect Engage. The division will represent digital content creators in the kids and family; interiors; and health and wellness spaces to drive brand engagement and reach further. Connect Engage will work alongside the public relations, creative, and talent representation arms of […]

Processed with VSCO with  preset
  • Marketing

Bernard Wilson To Lead Cashrewards

Cashrewards, today announced the appointment of experienced loyalty, data, digital marketing and ecommerce executive Bernard Wilson as its Chief Executive Officer. Wilson previously ran loyalty, data, media and marketplace for Myer and was a senior executive in loyalty and data at WooliesX. He joins from data science and artificial intelligence leader Quantium, where he was […]

Network 10’s Moira Hogan To Lead Australia BritBox, Richard Hill To Lead Marketing & PR
  • Media

Network 10’s Moira Hogan To Lead Australia BritBox, Richard Hill To Lead Marketing & PR

As BritBox escalates its plans to launch in Australia later this year, joint venture partners BBC Studios and ITV announce the appointment of Moira Hogan as Country Manager. Tasked with leading the BritBox Australia strategy and team, Moira joins from Network 10, where she was Head of Content and Commercial Partnerships for Digital Media.  She […]

Bean Body Launches ‘Be Any Body’ Campaign
  • Campaigns

Bean Body Launches ‘Be Any Body’ Campaign

Australian Energetic Beauty brand, Bean Body today launches its new campaign #BEANYBODY that breaks convention by featuring every bodies. Captured by Steven Chee and styled by Marina Didovich, with hair by Anthony Nader and makeup by Max May, the campaign features the completely unretouched new faces of Bean Body – 12 inspiring everyday women who […]

Media Platform Cannabiz Launches For The Burgeoning Legal Cannabis Market
  • Media

Media Platform Cannabiz Launches For The Burgeoning Legal Cannabis Market

A new media platform servicing Australia’s burgeoning legal cannabis industry launches today. Cannabiz is the brainchild of Mumbrella co-founder and former CEO Martin Lane and KlickX founder Kim McKay. It will inform, educate and connect Australia’s legal cannabis sector through its website weekly newsletter, podcast, market intelligence, industry reports, networking events and business consulting services. As […]

Courier holding package and tablet while male customer is signing receipt for his home delivery parcel.
  • Technology

Medallia Partners With Adobe To Deliver Complete View Of Customer Experience Journey

Medallia today announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) that gives brands comprehensive insights into the complete customer journey to deliver highly personalised real-time experiences that increase purchase frequency. Customer feedback from Medallia Experience Cloud seamlessly integrates with behavioral data in Adobe Experience Cloud to deliver a single view of […]

How Marketers Can Avoid ‘Overcooking’ The Storytelling Process
  • Media

How Marketers Can Avoid ‘Overcooking’ The Storytelling Process

“As marketers, we tend to overcook the storytelling process.” That was the message from Carlton and United Breweries head of creative and production Jonathon Bernard, during a special B&T Webinar on Storytelling at Scale, presented in partnership with Shutterstock. “Successful storytelling is the ability for a story to resonate and connect with its audience. As […]

New Leader Boosts oOh!’s Queensland Sales Team
  • Media

New Leader Boosts oOh!’s Queensland Sales Team

oOh!media’s Queensland market position is set to be bolstered with the appointment of former ARN Sales Director Jamie Wood as the new leader of its Queensland sales team. An experienced and respected industry figure, Wood will enhance the capabilities of the local sales team while delivering strategic leadership and building customer relationships across the portfolio. […]

New Research Shows Echo Chambers Present An Opporunity For Brands To Escape The Sea Of Sameness
  • Media

New Research Shows Echo Chambers Present An Opporunity For Brands To Escape The Sea Of Sameness

New research has examined the role of echo chambers in Australia and their impact on society, media and brands, offering guidance to marketers on how to escape the sea of sameness surrounding their industry. The independent study conducted by the human and cultural strategy team of FiftyFive5 and Nine’s marketing solutions division, Powered, examined the […]