Independent full-service media agency Slingshot has announced in has won the Australian Pork account for media strategy, data strategy, media planning and buying, following a competitive pitch.
Australian Pork is the national representative body for Australian pig producers, which is best known to most Australians for its ‘Get some Pork on your Fork’ campaigns.
Peter Haydon, general manager of marketing at Australian Pork, said: “We have great evidence that increased sales of pork are highly correlated with our advertising activity.
“We have made this move because we want to be a bigger presence in our consumers’ minds. We believe that the integration of creative, data and media is the change we need to make now, to accelerate future proofing.
“We also like the depth and freedom of thought that Slingshot have demonstrated.”
Slingshot CEO Simon Rutherford said: “Winning any new business in a pitch situation is special, but we are really excited about winning the pork business. They operate in a very competitive category and are doing some interesting work creatively.
“As the media landscape continues to change, Pork really felt there were opportunities both for greater alignment between creative and media and to leverage more from their data. We can help them with that.”
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]