Comms Agency SKMG Raids 10’s Talent Cupboard & Recruits Sarah Johnson For PR Role

Comms Agency SKMG Raids 10’s Talent Cupboard & Recruits Sarah Johnson For PR Role
B&T Magazine
Edited by B&T Magazine



Strategic communications consultancy Shoebridge Knowles Media Group (SKMG) has announced the appointment of Sarah Johnson to the new role of PR Director, effective immediately.

Johnson joins SKMG from Paramount Australia and New Zealand, where she was head of publicity, leading the Publicity team across Channel 10, MTV, Nickelodeon, Paramount+, 10 Bold, 10 Peach, 10 Shake, and 10 Play. Sarah worked at Paramount/Network 10 for a total of 12 years.

She is also a former publicity manager at Endemol Shine Australia and has worked at Foxtel, Maria Farmer Public Relations and Universal Music Australia.

SKMG Co-Founder and Partner, Neil Shoebridge, said: “Sarah is one of the best in the business and I’m delighted to welcome her to the team. Smart, strategic, enthusiastic and incredibly well-connected, she will be a real asset for our clients and our business.”

The news follows the first period of expansion for SKMG, which began as a partnership between Neil Shoebridge and Andrew Knowles in 2018.

In addition to the creation of Sarah’s role, the past three months have seen the business appoint a new communications consultant and promote Sam Somers to the role of General Manager. Sam joined SKMG from PHD in 2020.

SKMG Co-Founder and Partner, Andrew Knowles, said: “Neil and I established SKMG with the simple goal of developing and using the right messaging to drive real business outcomes for our clients. It’s a strategic mindset from ideation to execution that has allowed us to work with leaders across a breadth of industries, from media and entertainment to sustainable engineering.

“It’s a really exciting prospect to take SKMG into its next chapter, with a team who boast some seriously impressive credentials and add new depth to what we can deliver. The addition of Sarah and her experience in driving consumer-facing campaigns will really supercharge our ability to bring smart, different thinking to our market-leading clients.”

Johnson said: “I am thrilled to be joining SKMG. The rapid growth of clients is fantastic and a testament to the skills and expertise that SKMG delivers. I have worked with Neil and Andrew previously, and now to have the opportunity to work together again is terrific. I am so pleased to be part of the next chapter for the business and contribute to its future success.”

SKMG’s clients include Seven West Media, News Corp Australia, QMS, dss+, Nature, The Influence Group, the Australian Recording Industry Association (ARIA), the Phonographic Performance Company of Australia (PPCA), Noshu Foods, Involved Media and others.




Please login with linkedin to comment

Sarah Johnson SKMG

Latest News

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Opinion

by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]