Shutterstock today announced its footage offering is now available for license on the customer iOS and Android applications in SD, HD, and 4K.
With over 17 million videos in the collection, searching, saving and licensing footage content allows customers to create engaging video content from a mobile or tablet device.
Mobile video advertising is growing at a rapid pace. According to IAB in 2019, mobile video ad spending in Australia increased by 28.4 per cent to $4.6 billion with video the fastest growing format, accounting for 44 per cent of total display. Whether it’s a social media manager creating a video ad or a creative director building a footage collection on their commute, the Shutterstock app now supports a mobile-only workflow for footage content creators.
“As consumers spend more and more time on their devices, marketers are adapting their strategies to reach them there. As a result, we’ve seen many customers transition to mobile-only campaign creation and execution,” said Shutterstock chief revenue officer Jamie Elden.
“This update enables a new generation of producers and content creators to access footage in seconds to quickly and easily create on-the-go — perhaps while on location. We are committed to continuously innovating our products and streamlining the creative process as the needs of our customers continue to evolve.”
The mobile app browsing experience also includes the computer-vision powered discovery tool, Visually Similar Video, to help users surface more content that looks similar to a selected clip. This proprietary Shutterstock technology relies on pixel data within images — rather than metadata collected through keywords and tagging — to help identify and surface relevant content.
