2021 Gerety Awards Shortlist Announced For Best Advertising ‘From The Female Vision’

2021 Gerety Awards Shortlist Announced For Best Advertising ‘From The Female Vision’
B&T Magazine
Edited by B&T Magazine



The Gerety Awards, the only creative prize to reward the best in advertising from the female vision, has revealed the global shortlist and the agency of the year by country titles.

Shortlisted entries from Australia include:

  • A Future Without Change for Monash University by VMLY&R Melbourne
  • Heartbeat for Save our Sons Charity by FINCH Sydney
  • More Than Pain for Reach for the Facts by Showpony Adelaide
  • Captive Content for Walk Free; Out Now and Unplugged for Bonds by Leo Burnett Australia

Other shortlisted campaigns from the region include The Unsaid for Waka Kotahi New Zealand Transport Agency by OMD Auckland and Keep It Real Online for Department of Internal Affairs / The New Zealand Government by Motion Sickness Auckland.

Uma Rudd Chia, ECD and co-founder of KVUR was the Ambassador for this year’s Singapore executive jury.

She said, “the advertising world and the parameters that define creativity have always been very male skewed. Gerety Awards brings a nice balance to this by having an all-female panel to judge creative work from a uniquely female lens! And this year the Singapore panel was made up of women creative leaders of different races and cultures which brought about a diversity of thinking to the decision-making process.”

“It was nice to see how while we all had our unique takes, favourite pieces and differences of opinions, we all collectively agreed on the best work – goes to show that good creative work transcends individual differences.”

Unique in that the sessions are held around the world, with international executive juries of agency and brand leaders, the judging was followed by the hugely successful jury insight panels.

The free to watch events were billed as creative awakenings with each panel including some of this year’s judges from the different jury locations in London, Berlin, Budapest, Milan, Singapore, Lagos, Toronto, Santiago, Los Angeles and Paris.

The 2021 Agency/Production Company the year by country winners are:

  • UK Agency of the Year – MRM London
  • U.S. Agency of the Year – McCann New York
  • French Production Company of the Year – Quad Group
  • Hungarian Agency of the Year – White Rabbit Budapest
  • Nigerian Agency of the Year – Publicis Insight
  • Canadian Agency of the Year – Taxi Toronto
  • Canadian Production Company of the Year – Grayson Music
  • Italian Agency of the Year – VMLY&R Italy

Agency/Production company of the year by country is chosen by the local juries from the portfolio cut and requires a single film no longer than 5 minutes in length that includes up to three pieces of work from the past 12 months.

  • Most shortlisted campaign: “Not For Lease” for Roncesvalles BIA (Business Improvement Association) by The Local Collective in Canada
  • Most shortlisted network: across 17 different offices is McCann Worldgroup
  • Most shortlisted country: with 35 entries on the shortlist from 17 different companies is the USA
  • Most shortlisted category: across different media is the Works for Good Cut with a total of 47 entries.
  • Most shortlisted production company: Biscuit Filmworks Los Angeles

The Grand jury includes the likes of Kate Stanners, chairwoman & global chief creative officer at Saatchi & Saatchi London and Jessica Apellaniz, CCO of Mexico & Latam, Ogilvy Mexico.

They will choose the final winners, who will be announced Monday, September 6.

Refining the current shortlist, the grand jury will be creating a truly diverse and qualitative winners showcase across multiple creative disciplines that are determined based on scores achieved across the board – regardless of the product advertised or medium submitted – ensuring that only the very best work, that resonates with the world’s most powerful consumers, is awarded.

 




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