Shopper Media Group has recruited News Corp’s former insights manager, Diane Litchfield (featured image), to manage its new Shopper AI media-planning tool.

Litchfield’s role as data & insights manager will assist clients keen to access Shopper Ai’s unique ability to identify where in Australia, and which shopping centres, will deliver the best buy for their campaign.

A sophisticated heat map-based tool, Shopper Ai collates data from multiple providers and when combined with real-time shopper analytics has the capability to place a powerful and unique lens over the shopping journeys of Australian consumers.

This unique offering enables Shopper Media to provide level of personalisation that until now was only possible online.

Shopper Media Group marketing and insights director, Anna Lenart said: “At Shopper Media we are focused on showcasing the efficacy of retail DOOH to our clients, and Diane will be working closely with Roy Morgan and Nielsen Homescan, which has recently joined our data ecosystem, to develop innovative, data-first consumer insights and marketing solutions to our clients around the country.”

Litchfield joins Shopper Media Group after close to a decade working in insights across major media agency accounts at News Corporation, and earlier as a buyer at OMD.

She will join the marketing & insights team headed by Anna Lenart, which is currently sharing its Evolution of the Modern Grocery Shopper 2019 research with the market.

Litchfield commented: “I’m excited to be joining a company that is so fast-growing and committed to investing in the most advanced technology in the market to provide effective solutions for its clients.”

Shopper Media Group CEO, Ben Walker said: “We believe in empowering our clients with a better understanding of their customers so they can execute the most effective and efficient campaigns.

“Diane is joining a team that provides pivotal and critical support to our clients with data-driven research that enables them to create more targeted campaigns and more meaningful, personalised and steamlined buys.”