Agent99 founder and director Sharon Zeev Poole has been appointed to the advisory board of Warrior Woman Foundation, a new Australian charity set to launch in July 2021.
The Warrior Woman Foundation is an organisation that offers support and life skills training to young and vulnerable Australian women.
Poole (pictured) was appointed to the foundation’s board to advise on public relations and communications strategy, the implementation of an integrated plan and the development of future campaigns.
In addition to the advisory board appointment, her agency, Agent99, has offered pro bono support to the foundation, with the aim of generating donations to the charity and to build a “robust database of mentors and program benefactors”, it said.
“I am so honoured to be appointed to the advisory board of The Warrior Woman Foundation,” Poole said in a statement.
“The organisation’s values strongly align with my own as well as Agent99’s and we are delighted to work alongside an organisation that’s doing such incredible work to support vulnerable women and those coming out of foster care and facing adversity.
“I look forward to guiding the team as well as helping its growth and opportunities from media relations and influence perspective.”
The Warrior Woman Foundation’s chief executive and founder, Jessica Brown, added: “Having the support of Agent99 is a dream.
“We reached out to Agent99 as we knew that our values align strongly, and they have supported other ventures in the past, helping to raise over $800K in donations alone.
“We knew that this partnership could help us reach more vulnerable women, increase our network, and afford us the ability to offer more support. I look forward to seeing the many things that we can achieve with Sharon’s guidance and help from the team at Agent99.”
To support Agent99’s growing business and client retention, Poole acknowledged the hard work of her team, promoting one staff member of the agency, as well as hiring into a newly created role.
Emilie Lawson has been promoted to account manager after a year and a half with the agency as a senior account executive, which will see her taking on more responsibility across client accounts in both the B2B and B2C specialty areas.
The agency has also hired a new graduate, Emma Tindale, as a PR and social media account coordinator to support the growing team.
“We are very excited about the growth happening at Agent99,” Poole said.
“As a boutique communications agency, the ability to support a new charity, and expand and hire new staff is incredible following a challenging 2020.”
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