As the Tokyo Olympic games has no spectators and no international visitors, the telly is the only way to access the triumphs of the world’s biggest sporting competition.
The 2020 games will be hosted on Seven, who have announced a slew of big name broadcast partners and sponsors. This is the first year where every sport will be shown on one network, across 43 channels.
Toyota, Woolworths, Optus and McDonald’s have joined the free coverage as broadcast partners, with Harvey Norman, AAMI, and HP joining as broadcast sponsors. Local state sponsors include People’s Choice Credit Union and LiveLighter.
Seven say that “a number of additional large sponsors have been signed but cannot be named at this stage”.
Despite controversy surrounding the games – with the recent announcement the spectators would be banned in response to the country’s COVID numbers – according to Seven, commerical interest in coverage is at an all time high as ad sales have surpassed the 2016 Rio Olympic Games.
Seven West Media chief revenue officer and director of Olympics, Kurt Burnette, said in a press release, “with less than a fortnight until the starting pistol is fired for a historic Tokyo 2020, we are delighted by the response so far to our most comprehensive coverage of the Olympic Games Tokyo 2020 across multiple platforms. We are particularly thrilled at the number of new and returning brands that have flocked to the event, recognising the significance and power of this unique moment in time.”
“Tokyo 2020 will bring Australia together in huge numbers. With an Australian-friendly time zone, it will be prime time all the time on Seven, with high-impact and high-demand inventory active across the 17 days of the Olympics and 16 days later for the Paralympics Games.”
“We are implementing interactive and innovative ad formats to create deeper connections for brands and our audiences throughout Tokyo 2020 and beyond. 7REDiQ will power deep understanding and insights into our audience. Our Enhanced Audience and Viewer Experience [E.A.V.E] will create data-enabled ad experiences that make advertising more personal, valuable and enjoyable, and produce more effective results for advertisers. 7ACT allows brands to insert dynamic QR codes into video assets and create unique, customised experiences that drive action.”
The Olympic Games officially begin on Friday 23rd July.
