B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • Cairns Hatchlings
  • NRL
  • Married At First Sight
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • Thinkerbell
  • WPP
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Seven Study: 70% Of Aussies Are Interested In The Tokyo Olympics
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Seven Study: 70% Of Aussies Are Interested In The Tokyo Olympics
Media

Seven Study: 70% Of Aussies Are Interested In The Tokyo Olympics

Staff Writers
Published on: 15th April 2021 at 9:53 AM
Staff Writers
Share
4 Min Read
SHARE

With the start of the Olympics Games Tokyo 2020 less than 100 days away, Australians are feeling positive about Tokyo 2020 and are confident that the Australian team will perform better than at recent Olympics.

A new survey by the Seven Network and TEG Insights found that over 70 per cent of people are interested in the Olympic Games Tokyo 2020, which begin on 23 July, compared with the 61 per cent of Australians who were interested in the Olympics Games Rio 2016 before they started.

Almost 80 per cent of the 1,500 people surveyed by Seven and TEG Insights said the Olympics offer world-class sport on an international stage and is considered an event that can connect people.

Swimming is the sport people are most looking forward to watching, followed by gymnastics, track and field, diving, basketball, football, tennis and cycling.

While 61 per cent of people regard Tokyo 2020 as a welcome distraction from COVID-19, 53% say it is very important for the Games organisers to be extremely vigilant about the health and safety of athletes, officials and local spectators.

Seven’s Director, audience intelligence, Andrew Brain, said: “Australians are looking forward to Tokyo 2020 and supportive of our athletes attending. But they do have concerns about the Games happening in a COVID world and expect all stakeholders to put the safety of athletes first.”

Almost 40 per cent of people said it was important to be able to watch Tokyo 2020 anywhere and anytime on Seven and 7plus. Ninety-three per cent are likely to watch on the largest screen in the house, including connected TV, and 23 per cent on a mobile phone.

Seven West Media chief revenue officer and director of Olympics, Kurt Burnette, said: “The Olympic Games are more than sport. They represent passion, pride, community, achievement, positivity and the world coming together – and there is no bigger or more significant cultural event this decade than the Olympic Games Tokyo 2020.

“The research clearly shows that Australians love the Olympics and Paralympics and see Tokyo 2020 as something that will give the world hope in a dark time.

“As one of the respondents said: ‘I love cheering on our fellow Aussies from the comfort of my home. I feel proud of all their hard work and achievements’.”

Andrew Reid, general manager, TEG Insights, said: “Despite the uncertainty, Tokyo 2020 is the most anticipated sporting event in 2021. That says a lot about the expectations Australians have about the Games and their team’s performance in particular.”

Seven’s coverage of the Olympic Games Tokyo 2020 will include 45 dedicated Olympics channel across the network and 7plus, all free and in HD. In addition, 7NEWS.com.au will be the #1 online destination for Olympic news, updates and insights.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: 2020 Tokyo Olympics Games, Seven
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

FISHER Taps Grammy-Nominated Producer Chris Lake For Pop-Up Gig in Sydney Via Liquid I.V., TEG, FleishmanHillard, Live Agency & RIFLE
20/05/2025
Cookies May Linger, But Aussie Consumers Are Already Moving On
20/05/2025
Ogilvy Network ANZ Unites Social & Influence Expertise Under Social@Ogilvy Banner
20/05/2025
Customer Vs Employee Value Propositions: The Disconnect & How To Fix It
20/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?