On top of claiming the unenviable title of TV flop of the year, Channel Seven’s failed Restaurant Revolution is set to burn the network further with reports advertisers will have to be refunded following disappointing ratings.
Yesterday, the federal court overruled Seven’s claims against Nine’s successful cooking show The Hotplate. Seven had claimed it was a direct copy of its own My Kitchen Rules and infringed on its intellectual copyright.
Barristers’ costs aside, the struggling cooking show is set to be moved from prime time to later on Thursday nights – or even axed altogether – having only attracted nationwide audiences around the 400,000-mark. It’s been reported that Seven had promised advertisers an audience of at least one million-plus.
A spokesman for Channel Seven, quoted in The Australian today, said: “Our clients have been across our plans and are very happy with how we are maintaining the value of their investment.”
There had been media reports that an average hour-long episode of Restaurant Revolution costs in excesss of $500,000 to produce and it’s unlikely Seven will continue to foot the hefty production bill. While other media commentators have argued that the chief reason for the show’s failure is that we’ve reached cooking show saturation. Viewers are bored and are tuning out.
Interestingly, the rejuvenated Ten and its new The Great Australian Spelling Bee has rated markedly well, pulling audiences over the one-million mark for in its first week.
As reported in B&T yesterday, Seven is set to replace Restaurant Revolution with the interestingly titled Cats Make You Laugh Out Loud.
Flight Centre Travel Group is anticipating some of its biggest years of growth as Australia’s vaccination rollout gains momentum, travel restrictions ease and international borders start re-opening. With travel industry leaders forecasting unprecedented demand for both domestic and international travel as the world moves into a phase of post-COVID management, Flight Centre Australia general manager […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]
DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]
Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]