Marketing services provider Sensis has launched a one-stop online platform which allows small businesses to design professional digital banner ads and create a detailed targeting plan within minutes.
As well as creating digital ads, Sensis Digital Display allows SMBs access to Sensis’ digital media buying power, audience targeting and mobile-first technology, which were previously only accessible to the big end of town with large marketing budgets.
Sensis Digital Display is the first product to be launched by the company since completing its two-year digital transformation program in July 2016.
Danny Gravell, executive general manager of product and technology at Sensis, said that while SMEs have started to recognise the need to boost their online presence, one of the biggest challenges they currently face is navigating the complex digital marketing space.
“The Sensis Digital Display platform has been designed with the first-time digital marketer in mind,” he said.
“The interface is simple to navigate and the platform does all the work, giving SMBs access to customers who are searching online at a scale and accuracy previously only available to big marketers.
“Suddenly, a hairdresser has the same access to their clients as say, a car maker does. The playing field has been levelled for the first time.