Sensis Appoints WhiteGREY As Lead Creative And Media Agency For Yellow

Sensis Appoints WhiteGREY As Lead Creative And Media Agency For Yellow

whiteGREY Melbourne has been appointed by Sensis as its media and creative agency for the Yellow brand, Australia’s largest online business directory and service provider of digital marketing products.

whiteGREY’s national managing director Katie Firth (featured image) said the entire team was excited to work with such an iconic brand.

Firth said: “Yellow has been a part of Australian homes and businesses for the past 40 years.

“From their trusty books, to their helpful website or handy app, we’ve grown up with Yellow Pages.

“This is a super win for whiteGREY and we are looking forward to working with Yellow to develop a unified approach across creative, brand, technology and media.”

Yellow executive general manager, James Ciuffetelli said: “We are delighted to partner with whiteGREY who are taking over managing both media and creative, as we continue to champion Australia’s small businesses and help them grow.” 

The Yellow account will be led by group account director Alice Tschuchnigg supported by the agency’s core management team including head of strategy Nathan Rogers and award-winning creative duo, Garret Fitzgerald and Joe Hill.




Please login with linkedin to comment

Sensis whiteGREY Yellow

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]