Southern Cross Austereo (SCA) has announced the promotion of Trevor Crook to the newly created role of head of sport and partnerships.
This team will work closely with the national sales team on the ongoing innovation, monetisation and execution for brands across a wide variety of commercial assets.
Crook’s remit will include major sporting properties including AFL and NRL broadcasts and shows on the Triple M Network, as well as metro and regional show partnerships such as Carrie and Tommy and Hughesy and Ed in Drive time on the Hit Network, amongst many others. The team will also be responsible for corporate partnerships such as Hit Network’s RnB Live, V8 Supercars and event programming such as Concert In The Clouds.
Crook has 18 years’ experience working in sales and sport and was previously National Head of Sport Sales at SCA, where he led the national sports sales team. Prior to joining SCA, Crook has worked with Mindshare as Head of Investment, the City of Melbourne as Commercial Team Manager, Sports & Entertainment Ltd as National Sales Manager, Nine Network in senior sales positions and earlier in his career was Group Sales Manager at SCA.
SCA National Head of Radio Sales, Nikki Rooke, said: “Over the last two years Trevor has done a great job of leading the national sport sales team to deliver outstanding results in all areas. He brought a fresh perspective to our commercial sport product and worked collaboratively with internal and external stakeholders to innovate our offering to sponsors, driving retention and longer-term partnerships.
“The new Sport and Partnerships division will bring a formalised, proactive approach to all new and existing partnerships to ensure we continue to deliver the best outcomes for our clients and maximise the revenue potential of our considerable suite of premium assets.”
Commenting on his promotion, Crook said: “It’s been fantastic to bring my experience working in sports sales and also at a media agency to SCA to help build our sports team. I’m really excited about expanding my role to bring together sports and all our other partnerships into a unified and pro-active team who can provide clients with market-leading opportunities.”
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