Twitter and SBS have forged a partnership for the 2018 FIFA World Cup, providing fans around Australia with a Twitter exclusive daily live show produced by SBS, and video highlights of the biggest moments from Russia throughout the tournament.
SBS will live stream #WorldGameLIVE exclusively on Twitter each match day (23 shows, in total), from 15 June 2018 to 16 July 2018. Hosted by Lucy Zelic, the live show will feature The World Game guests and other football experts, who will bring audiences a range of match action, previews, recaps and the best Twitter highlights, as well as segments produced by the SBS team in Moscow.
#WorldGameLIVE will be available to Twitter users in Australia for free whether they are logged-in or logged-out of The World Game Twitter account.
Fans can also tune in to video highlights of each game, with every goal scored, interviews with players and coaches, and official press conference clips, all available via @TheWorldGame.
“Aussie football fans don’t need to look any further than SBS and Twitter to keep up with what’s happening at the 2018 FIFA World Cup and we couldn’t think of a more perfect match to partner with than SBS. Broadcasting on Twitter will bring the content and conversation into one place, giving football fans a connective and immersive sporting experience,” said Suzy Nicoletti, Twitter Australia managing director.
Ken Shipp, director of sport, SBS said: “SBS has been broadcasting football for nearly four decades; it’s a sport that really connects Australia’s diverse communities. As one of the most multicultural countries, the 2018 FIFA World Cup™ is a great moment for us all to come together to cheer on the Socceroos and other teams across the globe. We’re always looking for innovative ways to connect our audiences to a range of content on the devices and platforms they use most. Sport is something that people love to share and this partnership with Twitter enables all Australians to re-live and share in the excitement.”
Twitter and SBS have been kicking goals in 2018, announcing a raft of new content deals including the Sydney Mardi Gras and Eurovision Song Contest.
SBS is the official broadcaster of the 2018 FIFA World Cup Russia which kicks off on June 14.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]