SBS Doco First Contact Reaches Nearly Two Million Aussies
SBS’s eye-opening three-part documentary series First Contact hosted by Ray Martin concluded last night with the final episode attracting a combined metro and regional audience of 568,000.
Broadcast simultaneously on SBS ONE and NITV, with a delayed 9:30pm broadcast on SBS 2, the First Contact finale reached 947,000 (632,000 metro and 315,000 regional) Australians based on five consecutive minutes of viewing.
On SBS ONE, 399,000 metro and 169,000 regional viewers tuned in reaching a peak audience of 722,000 (485,000 metro and 237,000 regional) and a metro free-to-air share of 10.4%.
The First Contact broadcast on NITV attracted a combined metro and regional audience of 36,000 (10,000 metro, 26,000 regional). On SBS 2 at 9:30pm the program recorded a combined metro and regional audience of 68,000 (41,000 metro, 27,000 regional).
The special live Insight program hosted by Stan Grant at 9:30pm continued the conversation on SBS ONE with a combined metro and regional audience of 412,000 (metro audience of 297,000 and 115,000 regional viewers) and a metro free-to-air share of 10.3%, beating Channel Seven and ABC in the time slot.
Over the three nights (Tuesday 18 November – Thursday 20 November), First Contact had a cumulative reach of 1,847,000 Australian viewers based on five consecutive minutes of viewing (metro and regional) across SBS ONE, NITV and SBS 2.
Audiences who missed the broadcasts have flocked to watch the program online, with catch-up numbers on SBS’s On Demand service for First Contact episode one currently at 123,645 views, episode two currently at 64,426 views and episode three currently at 10,072 views. Total current views for the series on SBS On Demand are at 198,143.
SBS director of television, Tony Iffland said: “During the past three days, First Contact has truly shone a light on the divide between indigenous and non-indigenous people in Australia. SBS and the program’s producers Blackfella Films are beyond delighted that so many Australians have come together to engage in debate and discussion about an issue that effects all of us.
“Audiences not only tuned in across the three channels and on SBS On Demand, but they also took to social media, which saw the program trend globally on Twitter – testament to the SBS network’s ability to lead debate and discussion.
“The success of First Contact extended beyond the documentary itself, with record numbers for NITV – the two Awaken specials presented by Stan Grant achieved the channel’s highest ever ratings.
“By working collaboratively across SBS ONE, NITV and SBS 2 to reach as many Australians as possible, SBS has amplified a topic of national concern, and we hope that the discussion continues after our broadcast.”
The hash tag #FirstContactSBS again trended number one on twitter in Australia for the third consecutive night yesterday.
All three episodes of First Contact, as well as the live Awaken and Insight specials, are now available at SBS On Demand.
Latest News
Aussie Eco-soap Company ‘Single Use Ain’t Sexy’ Makes Big Debut With Crowdfunding Campaign
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Software Giant Refuses To Pay Queer Artist For Their Work As Part Of Pride Month Campaign
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Visit Sunshine Coast Hires New Head Of Marketing
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
“You’re All Creeps!” Hunky Channel Seven TV Reporter Inundated With Female Admirers (But Are The Comments Kosher?)
This poses the serious question: should only attractive people appear on TV? And it's an unequivocal 'yes' from B&T.
GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
Nike Misspells Own Name In Embarrassing Sneaker Mix-up
Nike's just one of those brands that never seems to put a foot wrong. So this cock-up's a wonderfully refreshing change.
Kyle Sandilands Reveals He Turned Down $1.4 Million To Appear On 10’s ‘I’m A Celeb…’
To be on 'I'm a Celeb...', it seems you only need to know, have slept with or lived on the same street as a celebrity.
Hinge And Uber Combine To Help Connect Single Dog Owners
Apparently a dog is one of the best things to add to your dating profile. Well, apart from a mansion and a Ferrari.
REMINDER: Entry Deadline For Women In Media Awards Is Fast-Approaching!
Female? Work in media & advertising? Is your work often considered "the boss" or "the bee's knees"? Enter here & pronto.
Visa Announces Natalie Lockwood As New APAC Marketing VP
Do you own four maxed-out Visa cards? You could blame Natalie Lockwood or you could blame internet shopping & Uber Eats.
Liberal Politician Threatens To Sue The Chaser
It appears you can be sued for making jokes about politicians. Hence why B&T has refrained from making any jokes here.
Sydney Swans Raise Bowel Cancer Awareness Alongside The Jodi Lee Foundation
Nothing says "bowel health" like a diet of fresh fruit & veggies. Sadly, however, that doesn't include lychee daiquiris.
Ampol Launches Fundraising Campaign With The Smith Family
Great to see a petrochemical company with a good heart. Helps distract from all that "global warming" press, doesn't it?
Fashion Brands P.E Nation And Camilla Called Out After Wheelchair Runway Fail
It wouldn't be a Fashion Week without controversy. This time, however, it's nothing to do with everybody not eating.
Kleenex Exhibits Care In ‘Real Softies’ Via electriclimefilms And R/GA
Once again, toilet paper is hogging the headlines. And if COVID's given us anything marvellous, it's given us that.
BWS Brings Convenience To Aussies Via M&C Saatchi Sydney & Dentsu
Here's some terrific new work for BWS. Still, let's be honest, even if it was godawful we'd still shop there regardless.
Thursday TV Wrap: Seven Romps Home On The Back Of The AFL
It was all Origin on Wednesday, but it was all AFL last night. That said, Origin had The Veronicas & better fireworks.
JCDecaux Announces New Partnership With Bush Heritage Australia
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Pedestrian Launches Talent Recruitment Program Aimed At Young People From Underrepresented Communities
Here's a top initiative from the team at Pedestrian. It's that good, it deserves a fruit basket or bonus ab-roller.
Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
Gamers Challenged To Train With The US Marine Corps In New Work From Wunderman Thompson
New campaign sets out to prove that gamers aren't all nerdy addicts with poor diets and possible homicidal tendencies.
Make Your CX Stand Out From The Competition
It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.
Customers’ Annoying Habits The Star In Latest Burger King Work
B&T's dubious about the "burgers are better at Hungry Jack's" claim. However, it has to be said that ads definitely are.
Why The Future of Work Is Hybrid
This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.
Hardhat Accelerates Sydney Growth, Appoints WPP’s Kate Walker General Manager
Hardhat snares WPP's Kate Walker for GM role who doesn't even bother with high vis or even a jackhammer for press photo.
Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
UK Based BankiFi Expands To Australia
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Cannes In Cairns Is Heating Up With More Speaker Announcements!
Feared that safari suit or kaftan wouldn't get another airing 'til summer? Another reason to come to Cannes in Cairns.
5 Gum Announces New Twitch Partnership
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]
