SBS Doco First Contact Reaches Nearly Two Million Aussies

SBS Doco First Contact Reaches Nearly Two Million Aussies
SHARE
THIS



SBS’s eye-opening three-part documentary series First Contact hosted by Ray Martin concluded last night with the final episode attracting a combined metro and regional audience of 568,000.

Broadcast simultaneously on SBS ONE and NITV, with a delayed 9:30pm broadcast on SBS 2, the First Contact finale reached 947,000 (632,000 metro and 315,000 regional) Australians based on five consecutive minutes of viewing.

On SBS ONE, 399,000 metro and 169,000 regional viewers tuned in reaching a peak audience of 722,000 (485,000 metro and 237,000 regional) and a metro free-to-air share of 10.4%.

The First Contact broadcast on NITV attracted a combined metro and regional audience of 36,000 (10,000 metro, 26,000 regional). On SBS 2 at 9:30pm the program recorded a combined metro and regional audience of 68,000 (41,000 metro, 27,000 regional).

The special live Insight program hosted by Stan Grant at 9:30pm continued the conversation on SBS ONE with a combined metro and regional audience of 412,000 (metro audience of 297,000 and 115,000 regional viewers) and a metro free-to-air share of 10.3%, beating Channel Seven and ABC in the time slot.

Over the three nights (Tuesday 18 November – Thursday 20 November), First Contact had a cumulative reach of 1,847,000 Australian viewers based on five consecutive minutes of viewing (metro and regional) across SBS ONE, NITV and SBS 2.

Audiences who missed the broadcasts have flocked to watch the program online, with catch-up numbers on SBS’s On Demand service for First Contact episode one currently at 123,645 views, episode two currently at 64,426 views and episode three currently at 10,072 views. Total current views for the series on SBS On Demand are at 198,143.

SBS director of television, Tony Iffland said: “During the past three days, First Contact has truly shone a light on the divide between indigenous and non-indigenous people in Australia. SBS and the program’s producers Blackfella Films are beyond delighted that so many Australians have come together to engage in debate and discussion about an issue that effects all of us.

“Audiences not only tuned in across the three channels and on SBS On Demand, but they also took to social media, which saw the program trend globally on Twitter – testament to the SBS network’s ability to lead debate and discussion.

“The success of First Contact extended beyond the documentary itself, with record numbers for NITV – the two Awaken specials presented by Stan Grant achieved the channel’s highest ever ratings.

“By working collaboratively across SBS ONE, NITV and SBS 2 to reach as many Australians as possible, SBS has amplified a topic of national concern, and we hope that the discussion continues after our broadcast.”

The hash tag #FirstContactSBS again trended number one on twitter in Australia for the third consecutive night yesterday.

All three episodes of First Contact, as well as the live Awaken and Insight specials, are now available at SBS On Demand.

Please login with linkedin to comment

Perth international arts festival Sport

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]