SBS has appointed Joel Noble as SBS Head of Creative Services in the Marketing team. Noble joins SBS from the Collude Creative, replacing former Head of Creative Services Nol Davis who has returned to the United Kingdom with his family.
Reporting to the director, marketing, Amanda McGregor, Noble will lead the creative services and output for SBS Marketing, including promotion, advertising and brand communications for SBS’s distinctive programs and platforms to build on the organisation’s reputation and increasing relevance to Australian audiences.
Noble said: “I’m honoured to be joining Australia’s most unique broadcaster at a time of immense change and challenge in the media sector to continue ensuring the creative direction of the organisation reflects its very distinctive offering for audiences.”
McGregor said: “I am delighted to welcome Joel to SBS. Joel brings with him an incredible wealth of experience as a creative lead in a multiplatform media environment in which creative campaigns to support SBS content plays a big part in engaging audiences with our programs and services.”
Noble has been the director of Collude Creative for three years, responsible for delivering creative campaigns for clients including Foxtel, ABC, National Geographic Channels, Stan, Nickelodeon and Imagination. Previously he was General Manager of Foxtel Creative and Creative Director for Foxtel Factual Channels. He has also held roles at Tactic Creative Services and Nickelodeon.
Noble commences as SBS Head of Creative Services in July.
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]