QMS Media has promoted current senior executive and CMO Sara Lappage to chief operating officer – customer, as the business looks to streamline processes and communication, it said.
The new role will see Lappage oversee the sales, strategy, and marketing functions, enabling complete alignment across the business as QMS further expands its digital offering and footprint.
QMS chief executive John O’Neill said: “Right throughout our business, we are passionate about being the best media partner for our agencies and advertisers, so it makes sense to have a chief operating officer dedicated to ensuring we have the right framework, processes, communication and delivery for our customers.
“With over 26 years’ experience in media, Sara has proven time and time again she has both the experience and knowledge of how to grow, nurture and deliver successful businesses.
“Sara’s passion and dedication for QMS, its people and her understanding of what advertisers need, will ensure QMS continues to deliver solutions that drive results.”
He added: “Being able to promote Sara into this key leadership role reaffirms the enormous talent that resides within QMS and our ability to continue to grow and develop as needed.”
On her appointment, Lappage said: “Being a part of the success we have achieved in just seven years here at QMS, I am excited to take on this broader customer focused role to help guide our amazing team through our next evolution as a digital and data led media business.
“As we prepare for further expansion with the launch of our revitalised and digitally focused City of Sydney asset, my goal is to ensure that our Sales, Marketing and Strategy offering to our clients remains squarely in focus.
“QMS is fortunate to have such a strong executive leadership team, and together with them and our incredibly talented teams across the country, I am excited to help drive our business forward and into the exciting future ahead of us.”