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Reading: Best Olympic Ad Yet? Samsung Underscores Connection With Heartwarming Campaign Starring Britain’s Youngest Ever Olympics Athlete
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B&T > Media > Best Olympic Ad Yet? Samsung Underscores Connection With Heartwarming Campaign Starring Britain’s Youngest Ever Olympics Athlete
MediaTechnology

Best Olympic Ad Yet? Samsung Underscores Connection With Heartwarming Campaign Starring Britain’s Youngest Ever Olympics Athlete

Staff Writers
Published on: 20th July 2021 at 2:16 PM
Edited by Staff Writers
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Samsung is helping provide connection between Olympic athletes and their family and friends, showcased in a new campaign starring Sky Brown.

Brown is a 13-year-old skateboarder, and the young British athlete to ever appear in the Games. Because of the COVID-19 pandemic, spectators are banned, meaning athletes will be competing without the in-person support of family and friendy.

However, Samsung is helping provide connection even without spectators by providing mobile phones to all 17,000 Olympic and Paralympic competitors.

The campaign was created by advertising agency The Community, and depicts Brown using a Galaxy S21 5G to stay in contact with her family and friends.

You can watch the inspiring action below (make sure to grab a tissue box too).

https://youtu.be/P18PfvuglKg

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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