Salesforce has announced the integration of Commerce Cloud with Facebook Dynamic Ads to help make it easier for brands to promote products and manage advertising on the social media platform.
The CRM giant made the announcement at the NRF Retail Big Show in New York on Sunday.
Gordon Evans, vice president of marketing at Salesforce Marketing Cloud, said in a blog post that the integration will allow brands to leverage the two platforms in new ways that help them deliver relevant product information and drive conversion.
“Commerce Cloud’s direct integration with Facebook and Instagram connects your product catalogue to these platforms, and places the Facebook activity tracking pixel on your site,” he said.
“Direct integration with Facebook makes enablement fast and simple, versus having to spend money and time on custom development.
“For brands, the beauty of this is that they are able to leverage Commerce Cloud’s integration with Facebook to easily promote products and manage ads through the same control panel they use to manage their site. This is a key tenet of a unified commerce platform – managing all commerce channels, and being more productive, all from one platform.”
Evans said Salesforce Commerce Cloud’s integration of Facebook Dynamic Ads is currently in beta and will be generally available in the first calendar quarter of 2017 to Commerce Cloud customers.
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]
The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]