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Reading: The Sad World Of Abandoned Shopping Carts Revealed In Y&R NY Campaign
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B&T > Advertising > The Sad World Of Abandoned Shopping Carts Revealed In Y&R NY Campaign
Advertising

The Sad World Of Abandoned Shopping Carts Revealed In Y&R NY Campaign

Staff Writers
Published on: 12th August 2016 at 11:00 AM
Staff Writers
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Admit it – we’re all guilty of adding items to our online shopping cart and then straight up abandoning them, never to think of them again. It was this very premise that Y&R New York ran with in a new campaign for online discount code hub RetailMeNot.

The spot aims to brings to life that reality of abandoned shopping carts, with two ads titled ‘Carts’ and ‘Handbag’, while raising awareness of site features beyond promo codes.

Y&R said its mission was “to transform the brand’s position from a coupon aggregator to a tool that empowers more confident shoppers”.

In the ‘Handbag’ spot, a shopper overcomes her retail-price angst thanks to a discount from RetailMeNot’s mobile app in a more bricks and mortar approach.

Check them both out below:

https://youtu.be/CaH40m8lOJo

https://youtu.be/hsIdgk4ejEU

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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