Saatchi & Saatchi Launches “Go Paperless” Campaign For St.George

Saatchi & Saatchi Launches “Go Paperless” Campaign For St.George
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St.George is encouraging home buyers to “Go Paperless” with its newest campaign via Publicis Groupe’s Saatchi & Saatchi. 

Featuring the bank’s well-loved character, Little Dragon, the campaign launched this month, rolling out across broadcast television, social, digital, online video, radio and in-branch.

 St.George head of branding & advertising Kate Kissane said: 48 per cent of first home buyers say they’ve put off buying a home because of the complexities of the application process.

“So we’ve built an entirely new online application platform to combat these frustrations and put the power back in the buyers’ hands, by going paperless”.

Saatchi & Saatchi CCOMike Spirkovski, said: “The home buying process can be really complicated, so it’s great that St.George Bank has developed this tool to help people overcome one of the big obstacles.

“The Paperless campaign is a fun extension to the well performing Little Dragon campaign, showing home buyers that there’s a way to avoid all those endless paper forms”.

Credits

Client: St.George Bank

Head of Group Brands, Advertising & Media, Westpac Group: Jenny Melhuish

Head of Brand & Advertising at St.George Bank: Kate Kissane

Senior Manager, Advertising at St.George Bank: Shea Whittington

Brand Manager at St.George Bank: Patricia Wade

Media Manager at St.George Bank: Mitch Holt

Creative Agency: Saatchi & Saatchi Sydney

Chief Creative Officer: Mike Spirkovski

Copywriter: Anton Posa

Art Director: Simon O’Neill

TV Producers: Claire MacDonald & Michael Demosthenous

Executive Producer: Renata Barbosa

Integrated Producers: Greer Macpherson & Deborah Munro

Group Account Director: Suzanne Leddin

Senior Account Manager: Pippy Wiseman

Media Agency: MediaLab

Head of Planning: Greg Kearney

Production Company: Eight

Director: Josh Frizzell

Executive Producer: Lib Kelly

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