St.George is encouraging home buyers to “Go Paperless” with its newest campaign via Publicis Groupe’s Saatchi & Saatchi.
Featuring the bank’s well-loved character, Little Dragon, the campaign launched this month, rolling out across broadcast television, social, digital, online video, radio and in-branch.
St.George head of branding & advertising Kate Kissane said: “48 per cent of first home buyers say they’ve put off buying a home because of the complexities of the application process.
“So we’ve built an entirely new online application platform to combat these frustrations and put the power back in the buyers’ hands, by going paperless”.
Saatchi & Saatchi CCOMike Spirkovski, said: “The home buying process can be really complicated, so it’s great that St.George Bank has developed this tool to help people overcome one of the big obstacles.
“The Paperless campaign is a fun extension to the well performing Little Dragon campaign, showing home buyers that there’s a way to avoid all those endless paper forms”.
Client: St.George Bank
Head of Group Brands, Advertising & Media, Westpac Group: Jenny Melhuish
Head of Brand & Advertising at St.George Bank: Kate Kissane
Senior Manager, Advertising at St.George Bank: Shea Whittington
Brand Manager at St.George Bank: Patricia Wade
Media Manager at St.George Bank: Mitch Holt
Creative Agency: Saatchi & Saatchi Sydney
Chief Creative Officer: Mike Spirkovski
Copywriter: Anton Posa
Art Director: Simon O’Neill
TV Producers: Claire MacDonald & Michael Demosthenous
Executive Producer: Renata Barbosa
Integrated Producers: Greer Macpherson & Deborah Munro
Group Account Director: Suzanne Leddin
Senior Account Manager: Pippy Wiseman
Media Agency: MediaLab
Head of Planning: Greg Kearney
Production Company: Eight
Director: Josh Frizzell
Executive Producer: Lib Kelly