This week sees Saatchi & Saatchi launch its first campaign for Toyota Corolla since being appointed to the business earlier this year.
Most Australians have owned or experienced a Toyota Corolla at some point in their life, which is why for decades it’s been known as Australia’s most popular small car. The Corolla is part of the fabric of this nation and whether you grow up, or grow old in a Corolla it’s always there for you, no matter what. It serves and delivers and it never complains about it.
The campaign tells the story of the relationship between a Corolla and its owner from the perspective of the car. For the Corolla, life’s like one big buddy movie. It doesn’t realize that the relationship is a little one way.
The integrated campaign will rollout across broadcast screens including exclusive online content, and will be further supported through digital and social channels as well as outdoor, press, cinema, CRM and sponsorship integration.
TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]
Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar. Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.
Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]