Ryan Reynolds has unveiled the latest ad for his gin company, Aviation Gin, encouraging drinkers to stay home during COVID-19.
The ad, entitled Memories, takes a look at the bygone days of going out to a bar drinking, and all the memories (and regrets) that come with it.
In true Reynolds style, it is as funny as it is shocking, and what’s best is that 30 per cent of online orders will go to struggling bartenders.
The spot is narrated by Reynolds and created by his content studio, Maximum Effort, and production house Escape Velocity.
“Remember that simple pleasure of going out,” asks Reynolds coolly, as a man makes his way to the bar. “That first sip would make it seem that anything, and anyone, was possible.”
It was released today across Aviation Gin’s social channels.
