Rubicon Project Acquires Header Bidding Solution RTK.io For $11M

Rubicon Project Acquires Header Bidding Solution RTK.io For $11M
SHARE
THIS



Global exchange for advertising Rubicon Project has today announced the acquisition of open source header bidding solution RTK.io.

RTK’s solution is built on Prebid, the same open source framework as Rubicon’s Demand Manager. RTK’s technology and team enable Rubicon Project to extend its Demand Manager product portfolio and client base.

In the coming months, the company plans to integrate the two solutions to address the growing needs of publishers globally.

Rubicon Project acquired RTK in an all-cash transaction for $11 million.

“RTK shares our commitment to open source and our passion for serving publishers with powerful tools and incredible client service,” said Rubicon Project CEO Michael Barrett, President and CEO.

“The company has a strong group of header bidding experts and Prebid developers that adds depth to our already great team. Together, we will accelerate our shared vision of helping publishers regain control of their monetisation and make quick, informed decisions to grow their businesses.”

Founded in 2014 and headquartered in New York City, RTK is a programmatic infrastructure and ad operations company dedicated to making ad tech more efficient. RTK provides publishers with an integrated user interface to configure, install, and implement a complete header bidding solution. In addition, the company’s reporting and analytics capabilities are extremely fast and flexible, driving better yield management.

“We are thrilled to be joining Rubicon Project and look forward to being part of the Demand Manager team,” said RTK co-founder and CEO Gareth Glaser.

“Rubicon Project’s resources and footprint supporting our integrated product will enable us to bring new levels of service and innovation to publishers globally, and to further our shared vision of bringing a transparent and collaborative approach to the industry.”

Please login with linkedin to comment

header bidding RTK.io rubicon

Latest News

Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]

Herd MSL Announces Foxtel Account Win
  • Advertising
  • Marketing

Herd MSL Announces Foxtel Account Win

Comms agency Herd MSL announces Foxtel win. Forgoes office party poppers on account of the new $1300 Dyson cordless vac.

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution
  • Technology

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution

DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]