Transaction marketing company ROKT has announced the conclusion of a US$26 million Series B funding round led by Moelis Australia.
The funding round consisted of US$15 million, announced in February 2017, and a further US$11 million investment just made by existing investors. The investment process was structured this way to facilitate ROKT’s acquisition of strategic assets to broaden its offering as well as accelerate the company’s global growth.
Reflective of that was ROKT’s acquisition of CalReply, completed shortly as part of the February 2017 Installment of the ‘B’ round.
ROKT chairman and CEO Bruce Buchanan said: “All of us at ROKT are appreciative of this latest vote of confidence from our investors. It serves to further step up our efforts, sharpen our focus and continue to execute flawlessly at the intersection of digital marketing and e-commerce.”
Ben Wong, a managing director at Moelis Australia, said: “Working with the ROKT team continues to be an immensely positive experience. We are pleased to have added further support to ROKT as it brings more benefits to more advertisers and e-commerce businesses across the globe.”
Tushar Roy, a partner at Square Peg, said: “This US$26 million funding round is one of the biggest this year for an Australian company.
“It represents more than investor confidence in the company. It serves as a reaffirmation of our belief that ROKT will persist to gather speed along its path to becoming a company that profoundly changes the way brands acquire and convert customers worldwide.”