High-energy, hands-on, pragmatic, marketing/communications/branding expert with broad and deep experience devising and delivering research-driven, metrics-based, strategically-relevant initiatives that yield business-building results Core competencies include message development, brand development, global programming, C-suite counsel, strategy architecting, content marketing, social media/marketing management, crisis communications, social issues management, research, online persuasion, opinion-shaper relations, business development and strategic alliance creation. Extensive experience in all segments of technology, particularly enterprise-class cloud/SaaS applications, healthcare IT, security and ad tech. Skilled at B2B, B2G and B2C marketing and communications management