One of the tribulations of being a multi-millionaire tennis player is that you often make more from endorsements than you do from hitting a tennis ball across a net.
Take Swiss legend Roger Federer who made $US106 million in 2019, with only $US6 million coming from actual tennis matches. Such is his staggering wealth, Federer is reportedly fast on his way to becoming tennis’ first-ever billionaire.
But despite all his advertising cameos, Federer has conceded in the past that he’s a terrible actor.
As an example, take his efforts for Uniqlo jeans last year that was widely panned for the 38-year-old’s wooden-at-best performance. Check out B&T’s coverage here.
And now arguably the greatest male player that ever lived is back in new work for Mercedes-Benz V-class vans and, to his credit, it’s not actually that bad. Probably saved by some decent copywriting rather than Roger’s acting abilities.
Federer is taking 2020 away from the game following knee surgery and the ad plays to a theme around “time” and knowing when to give it away.
Check out Federer’s talents below:
NITV has announced that Jack Latimore, acclaimed writer and journalist, and proud Birpai man with family ties to Thungutti and Gumbaynggirr/Bundjalung nations, has been appointed Managing Editor of their digital offering. Latimore has been acting in the position since last December. Before that, he was Digital Editor at NITV. His promotion sees his remit expand […]
Verizon Media has promoted Simon Wheeler to senior director of content, following significant growth of Verizon Media’s Australian media brands. Under his new regional remit, Wheeler will lead editorial strategy in English-language regions, including Australia, India and South-East Asia. Editorial teams in India and across South East Asia will now report into Wheeler under the […]
Since its inception in 2010 of bringing expressions of art to commercial films, electriclimefilms has been seeking and taking firm steps towards moulding an inclusive culture within the workplace and film industry. In a male-dominated industry, the film house prides themselves on a growing female presence across Dubai, Singapore and Sydney; seventy per cent of […]
To demonstrate that every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas. Created by The Monkeys, part of Accenture Interactive, the campaign centres on Sammy as he […]
Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]