Right-Wing News Site Breitbart Loses More Than 1,000 Advertisers

Right-Wing News Site Breitbart Loses More Than 1,000 Advertisers

More than 1,000 companies have blocked US right-wing news website Breitbart from their media buying plan, according to a campaign group.

Sleeping Giants aims to “stop racist websites by stopping their ad dollars”, and recently released a list claiming that 1,132 companies so far have pledged to stop spending with Breitbart.

Kellogg’s, T-Mobile, Audi, Hewlett Packard, Nestlé, Mercedes-Benz, Nautica, Nespresso, Lenovo, BMW and Vodafone are among the companies that have blocked Breitbart from their media plan, according to the list.

Sleeping Giants celebrated the achievement on Tuesday with a post on its Twitter page.


The campaign group isn’t the only one going after Breitbart, with SumOfUs having almost registered 500,000 signatures as part of a petition calling for Amazon to stop advertising with the right-wing news site.

US president Donald Trump’s chief strategist, Stephen Bannon, used to be the executive chairman of Breitbart.

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