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Reading: Richards Rose Unveils Touching New Campaign For The Kids’ Cancer Project
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B&T > Advertising > Richards Rose Unveils Touching New Campaign For The Kids’ Cancer Project
Advertising

Richards Rose Unveils Touching New Campaign For The Kids’ Cancer Project

Staff Writers
Published on: 6th October 2016 at 4:00 PM
Staff Writers
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For the last 18 months, Richards Rose has been working with The Kids’ Cancer Project to help them tell their story, culminating in a heartfelt new ad campaign.

The ad, which uses the tagline “Because it’s science that will save them”, features childhood cancer survivor Dr Alex Willows, who explains why childhood cancer is different and what The Kids’ Cancer Project is doing to help children affected by it.

Richards Rose CEO Digby Richards said the agency has worked closely with The Kids’ Cancer Project to build a position that gets to the essence of why kids cancers are different and why the organisation is such a focused cause to champion bold science as a cure.

Owen Finegan, CEO of The Kids’ Cancer Project (and a former player of our national rugby union team, the Wallabies) said Dr Willow’s inspiring story is testament to the journey involved for children with cancer.

“When we pull together, we’re getting closer to a cure, and I’d like to thank Richards Rose for their unwavering commitment and their focus to bring this authentic story to life,” he said.

The campaign is set to be rolled out across various channels in the coming weeks.

CREDITS

Agency (Richards Rose)

Creative director/ director: Simon Edwards

Senior art director: Sean Cleary

Head of TV/content: Tanya Hairman

CEO: Digby Richards

Account director: Kristen Sandberg

Director of photography: Hugh Miller

Music: Nylon Studios

Editing: Alex Ryan

Post-production: Cutting Edge

Client (The Kids’ Cancer Project)

CEO: Owen Finegan

Marketing and communications manager: Linda Fagan

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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