For the last 18 months, Richards Rose has been working with The Kids’ Cancer Project to help them tell their story, culminating in a heartfelt new ad campaign.

The ad, which uses the tagline “Because it’s science that will save them”, features childhood cancer survivor Dr Alex Willows, who explains why childhood cancer is different and what The Kids’ Cancer Project is doing to help children affected by it.

Richards Rose CEO Digby Richards said the agency has worked closely with The Kids’ Cancer Project to build a position that gets to the essence of why kids cancers are different and why the organisation is such a focused cause to champion bold science as a cure.

Owen Finegan, CEO of The Kids’ Cancer Project (and a former player of our national rugby union team, the Wallabies) said Dr Willow’s inspiring story is testament to the journey involved for children with cancer.

“When we pull together, we’re getting closer to a cure, and I’d like to thank Richards Rose for their unwavering commitment and their focus to bring this authentic story to life,” he said.

The campaign is set to be rolled out across various channels in the coming weeks.

CREDITS

Agency (Richards Rose)

Creative director/ director: Simon Edwards

Senior art director: Sean Cleary

Head of TV/content: Tanya Hairman

CEO: Digby Richards

Account director: Kristen Sandberg

Director of photography: Hugh Miller

Music: Nylon Studios

Editing: Alex Ryan

Post-production: Cutting Edge

Client (The Kids’ Cancer Project)

CEO: Owen Finegan