Socceroo star and perennial goal scorer, Tim Cahill, surprised fans at Tuesday’s world cup qualifier against Syria when he ditched his famous post-goal celebration – boxing the corner flag – for a “T” hand gesture and an impersonation of a plane.
However, it’s now been revealed the “T” and the plane were apparently a plug for one of his sponsors, online travel site Trip A Deal. Although few would have known it had it not been pointed out.
Following the game, Trip A Deal ran an image of Cahill post-goal on its Instagram account that read: “Did you catch @tim_cahill, our new brand ambassador, doing the TripADeal ‘T’ after he scored the winning goal last night? Congratulations Tim!”
Cahill responded to the Trip A Deal post with a number of emojis, however the post has since been deleted. Cahill also plugged the travel firm post-match on his own social media.
It’s now been suggested that the post-goal gestures may have been inked into Cahill’s sponsorship contracts. It has also been reported that Cahill will not be sanctioned by his bosses, Football Federation Australia, for the post-goal stunt.
However, Cahill’s motives have divided the fans who took to social media to have their say. “You might be wondering why Tim Cahill eschewed the flag boxing for a plane-type celebration. Not even mad. You make your bank bro,” wrote one supporter. While another added: “How long until he starts carrying a billboard on the pitch?”
Another penned: “Great player. Cheap act. Dirty money.”
The Cahill incident highlights sports’ growing concern of players plugging sponsors during game. In 2016, Super Bowl star, Peyton Manning, used a post-game speech to spruik one of his sponsors, Budweiser, and a restaurant chain, Papa John’s, that he part-owned. “I’m going to drink a lot of Budweiser,” Manning said post-match. His comments were reported to be worth $US3.2 million in free advertising to the brewer alone.
Comscore has today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) […]