B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • Anthony Albanese
  • NRL
  • Thinkerbell
  • State of Origin
  • EssenceMediaCom
  • Channel 10
  • News Corp
  • Cairns Hatchlings
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Revealed: Tim Cahill’s Post Goal Celebrations Were Actually A Plug For A Sponsor
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Revealed: Tim Cahill’s Post Goal Celebrations Were Actually A Plug For A Sponsor
AdvertisingMarketing

Revealed: Tim Cahill’s Post Goal Celebrations Were Actually A Plug For A Sponsor

Staff Writers
Published on: 13th October 2017 at 10:03 AM
Staff Writers
Share
2 Min Read
SHARE

Socceroo star and perennial goal scorer, Tim Cahill, surprised fans at Tuesday’s world cup qualifier against Syria when he ditched his famous post-goal celebration – boxing the corner flag – for a “T” hand gesture and an impersonation of a plane.

However, it’s now been revealed the “T” and the plane were apparently a plug for one of his sponsors, online travel site Trip A Deal. Although few would have known it had it not been pointed out.

https://www.youtube.com/watch?v=foEoG_4ci20

 

Following the game, Trip A Deal ran an image of Cahill post-goal on its Instagram account that read: “Did you catch @tim_cahill, our new brand ambassador, doing the TripADeal ‘T’ after he scored the winning goal last night? Congratulations Tim!”

Cahill responded to the Trip A Deal post with a number of emojis, however the post has since been deleted. Cahill also plugged the travel firm post-match on his own social media.

Screen shot 2017-10-13 at 9.46.51 AM

It’s now been suggested that the post-goal gestures may have been inked into Cahill’s sponsorship contracts. It has also been reported that Cahill will not be sanctioned by his bosses, Football Federation Australia, for the post-goal stunt.

However, Cahill’s motives have divided the fans who took to social media to have their say. “You might be wondering why Tim Cahill eschewed the flag boxing for a plane-type celebration. Not even mad. You make your bank bro,” wrote one supporter. While another added: “How long until he starts carrying a billboard on the pitch?”

Another penned: “Great player. Cheap act. Dirty money.”

The Cahill incident highlights sports’ growing concern of players plugging sponsors during game. In 2016, Super Bowl star, Peyton Manning, used a post-game speech to spruik one of his sponsors, Budweiser, and a restaurant chain, Papa John’s, that he part-owned. “I’m going to drink a lot of Budweiser,” Manning said post-match. His comments were reported to be worth $US3.2 million in free advertising to the brewer alone.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: football federation australia, Socceroos, Tim Cahill
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

ID Collective Opens Business With Blunt By Adding The Umbrella Brand To Its Agency Portfolio
16/06/2025
Criteo Reveals ‘For The Love Of Commerce’, “To Shape & Improve The AI-Driven Commerce Experience”
16/06/2025
Inside Selena Gomez’s Purpose-Driven Beauty Empire: Rare Beauty CPO Goes Beyond Gloss At Vogue Codes
16/06/2025
TBWA Investigates Child-Free Pet Parents Trend
16/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?