B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • AFL
  • B&T Women in Media
  • NRL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • ARN
  • AI
  • Spotlight on Sponsors
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Research By Hootsuite And We Are Social Reveals Social Media Usage Has Increased To More Than Half A Billion
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Research By Hootsuite And We Are Social Reveals Social Media Usage Has Increased To More Than Half A Billion
Media

Research By Hootsuite And We Are Social Reveals Social Media Usage Has Increased To More Than Half A Billion

Staff Writers
Published on: 21st October 2021 at 3:17 PM
Edited by Staff Writers
Share
2 Min Read
SHARE

New data from Hootsuite and We Are Social reveals that as of June, social media user numbers have jumped by 13 per cent since the same time last year, with the latest data showing an increase of more than half a billion users in just 12 months.

The Digital 2021: July Global Statshot report revealed key findings around how consumers around the world utilise social media.

According to the report, the total number of mobile internet users has reached a staggering 4.42 billion, and mobile internet users make up 92.1 per cent of total internet users.

The research showed that, along with social media use in general rising, the number of users who turned to social media as a source of news was also significant.

56 per cent of people globally accessed news content via social media and there also continues to be a reluctance from Australians choosing to pay for online news content (13 per cent).

The numer one reason for using the internet was finding information, with 62.2 per cent naming that as their primary reason.

Coming in second was staying in touch with friends and family at 55.5 per cent, followed by keeping up with new and events with 54.3 per cent.

Specifically, 44 per cent of people globally use Facebook to discover and access news content, 29 per cent on YouTube, 23 per cent on WhatsApp, 15 per cent on Instagram and 13 per cent on Twitter.

Also significant was the impact of influencers, with 16.9 per cent of Australian internet users aged between 16 to 64 saying they follow influencers or other experts on social media

33.1 per cent of female internet users between 16-24 years old follow influencers or other experts on social media the most out of any age group.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: digital trends, hootsuite, Social Media, We Are Social
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Everything You Need To Know About B&T’s Agency Scorecards!
08/07/2025
Agency Scorecard: Atomic 212°
08/07/2025
Agency Scorecard: Leo
08/07/2025
Daniel McConochie.
Alliance Outdoor Promotes Daniel McConochie To Chief Revenue Officer
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?