Reports: Dentsu To Drop Aegis From Its Name

Reports: Dentsu To Drop Aegis From Its Name

Dentsu Ageis Network (DAN) is set to drop the word ‘Aegis’ from its name to streamline its APAC operations and fully encompass the brand’s ‘one Dentsu’ strategy, according to reporters.

First reported by Campaign, DAN has reportedly told its employees that from 1 January 2020 its new structure and name will take effect.

Currently, Dentsu Aegis is a subsidiary of Dentsu Inc., yet the reported new structure will see it sit alongside the holding company.

DAN CEO Tim Andree (feature image) would not confirm a rebrand in a recent interview with Campaign, but did say the network is at a turning point.

Andree said: “The integration and the acquisition of ‘Dentsu Network and Aegis Media’ is over,” he said.

A Dentsu spokesperson added: “The focus today is not on the name, but on the action of bringing the Dentsu Aegis Network and Dentsu businesses closer together.

“This is a natural evolution in order to deliver long-term sustainable growth, built around our shared passion for client-centricity, innovation and creativity.”

Britain’s Aegis Group was acquired by Dentsu in 2012 for £3.2 billion ($AU5.7b). However, the Japanese parent company now wants its domestic and international arms to act as “one Dentsu”, hence dropping ‘Ageis’ from the name to emphasise the shift.




Please login with linkedin to comment

dan Dentsu Aegis Network

Latest News

Nine, Seven And News Corp Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Nine, Seven And News Corp Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets Meta said it will not enter negotiations to extend a deal to pay with Australian media companies for the news that appears on its platform. Michael […]

Seattle, USA - Jul 24, 2022: The South Lake Union Google Headquarter entrance at sunset.
  • Media

‘Nothing’s Changed’ – Google Will Continue To Pay For News 

Google’s position on funding Aussie journalism hasn’t changed as Meta reveals it plans to walk from future news content deals. Google has confirmed that it will not abandon news content deals with publishers, and has even been renegotiating ones that have nearly expired. Today, Meta said it will not enter negotiations to extend content deals […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]