Following last month’s report on B&T that more and more Aussies are choosing a vegetarian lifestyle comes a new report that says we’re going off the booze too – particularly among younger Australians.
According to the Australian Institute of Health and Welfare Australians drank 10.8 litres of pure alcohol in 2008/2009, however, that’s dropped to 9.7 litres in 2013/20014.
However, the biggest fall in drinking rates was amongst teenagers. The report found that drinking rates among the group had halved from 56 per cent to just 28 per cent.
Risky drinking – more than four drinks in a session at least once a month – dropped from 17 per cent in 2005 to 8.7 per cent in 2013.
The exact reason for the decline in drinking rates is unclear but its believed a healthier lifestyle could be the main contributor. Things like lockout laws and a rise in immigrants from countries without a drinking culture could also have contributed.
Another reason could simply be the cost of booze. “Research shows increasing the price of alcohol, restricting trading hours and reducing outlet density can have positive outcomes in reducing consumption and harms related to alcohol use,” the report noted.
When it came to the Ys turning off alcohol, it could be a case of them not wanting to emulate their parents.
In response to the report, National Drug Research Institute alcohol expert Steve Allsop was quoted on News.com.au as saying: “There is a generational thing where teenagers don’t want to be like their parents.
“Some young people have been affected by images of drunkenness and violence, and they don’t want to be in that space.
“More teenagers have become aware of the health consequences, and sport is really important to them. Also, we’re seeing more young people living at home for longer, with very little financial independence, and they might behave quite differently than if they lived in a shared house,” Allsop told News.com.au.
The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]
Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care, e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]
Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]
Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]