Reebok has partnered with experiential and digital communications network Inlink as part of the global launch of the new generation of Reebok’s Pump running shoe.
The Reebok ZPump Fusion Launch, in partnership with Inlink, is designed to deliver activations and digital communications to fitness and office worker audiences across Australia’s eastern seaboard.
“Inlink’s ability to create experiential opportunities for consumers alongside targeted digital communications are an ideal combination for Reebok to connect directly and personally to their key demographic,” said Inlink executive.
Reebok’s new ZPump Fusion running shoe delivers the Pump technology to a whole new sector in running, and to help drive that messaging Inlink has installed massage stations in office and fitness locations to kick off the launch. Gym members and office workers will be offered complimentary foot massages by a professional masseuse alongside an opportunity to try the new Reebok ZPump Fusion women’s and men’s ranges.
The experiential aspect of the campaign is complemented by Inlink’s digital-on-screen media network, with Reebok sponsoring the CityLife ‘Live’ channel content across 174 digital touch points reaching a fitness audience of 168,000+ gym members.
The Inlink digital screen network is showcasing Reebok sponsored health insights, running series and points of interests to gym visitors.