Influencer and talent management agency Born Bred Talent has announced the appointment of Sophie Muir as its new account director.

In her new role, Muir will oversee the management of existing clients and drive new business ventures.

She joins Born Bred Talent from Red Agency, where she worked as an influencer marketing manager. Muir has seven years’ experience in the PR industry, having worked in agencies in Sydney and London.

Clare Winterbourn, founder of Born Bred Talent, said she was excited to expand the agency’s Sydney team.

“Sophie’s PR agency background makes her a great addition to our team, bringing an understanding of what both agencies and brands need from influencers and the content they create,” she said.