Influencer and talent management agency Born Bred Talent has announced the appointment of Sophie Muir as its new account director.
In her new role, Muir will oversee the management of existing clients and drive new business ventures.
She joins Born Bred Talent from Red Agency, where she worked as an influencer marketing manager. Muir has seven years’ experience in the PR industry, having worked in agencies in Sydney and London.
Clare Winterbourn, founder of Born Bred Talent, said she was excited to expand the agency’s Sydney team.
“Sophie’s PR agency background makes her a great addition to our team, bringing an understanding of what both agencies and brands need from influencers and the content they create,” she said.
Seven West Media has enhanced its audience intelligence offering for advertisers thanks to a new partnership with Australian mobile location intelligence platform LANDMARKS ID. LANDMARKS ID enables SWM to integrate its technology directly into the 7plus app to collect, analyse and provide rich audience profiles on 7plus app users. The new partnership improves SWM’s ability […]
Focusing “more on outcomes and less on hours” can play an important role in evening the playing field when it comes to flexible work, LVLY co-founder and chief executive Hannah Spilva believes. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their […]
The Big Ideas Store, Powered by Nine, is now open, returning for its third year with a jam-packed lineup of virtual events, workshops, research studies and speakers celebrating BIG IDEAS and BIG THINKING that make advertising famous. Normally presented as a pop-up store in Sydney and Melbourne, The Big Ideas Store has gone virtual for […]