Red Agency Turns Yellow To Raise Awareness For Endometriosis Sufferers

Red Agency Turns Yellow To Raise Awareness For Endometriosis Sufferers
SHARE
THIS



B&T’s PR Agency of the year for 2017, Red Agency, has announced its rebrand to Yellow Agency for the month of March in support of those affected by endometriosis.

The initiative ties in with the annual March into Yellow movement spearheaded by Endometriosis Australia to raise awareness of the disease.

Endometriosis is a painful and debilitating disease suffered by one in 10 women in Australia, where tissue similar to the lining of the uterus grows outside of the reproductive organs, which can cause significant pain and infertility. Many woman suffer in silence.

Last year the agency began a PR and government relations campaign to push for greater awareness and funds for endometriosis following an overwhelming response by its staff, after two colleagues shared their brave stories of their ongoing battle with the disease.

A further staff survey found more than 55 per cent know a family or friend who is a sufferer, providing more personal experiences for the agency to draw on as it embarked on its mission.

Previously, endometriosis received little recognition by government, the medical fraternity, business or the general community. Together with Endometriosis Australia and other partners, Red Agency developed a plan to garner the attention and support of the federal government and Department of Health.

In December 2017 the campaign succeeded in generating historic funding for research and a commitment to develop a first-ever national plan for this chronic disease.

During March, Yellow Agency will host a number of activities, bringing together the agency’s network of influential contacts in industry and politics, as well as celebrity friends, to support the cause and generate additional funding.

The campaign also coincides with Endometriosis Australia’s fifth birthday.

A number of employee engagement activities will be held at each of the agency’s Australian offices before culminating in a stakeholder and fundraising event at the agency’s rooftop terrace in the Sydney CBD on 28 March.

The fundraiser will include a panel discussion, titled ‘Endo the Silence’, led by Red Agency group CEO James Wright and high-profile personalities from the world of media

and entertainment, discussing the challenges they have faced in their personal and professional lives as a result of endometriosis.

“As an agency, we believe that just because things are, doesn’t mean they should be,” Wright said.

“We have a proud history of using our skills and expertise to change the status quo and this is an initiative that is particularly close to our hearts, one that is driven by our team.

“We are honoured to partner with Endometriosis Australia and help create an impact, as Yellow Agency, to push for greater awareness around the severity of this condition and help raise further funding for vital research and educational advances that are desperately needed.”

Endometriosis Australia co-founder and director Donna Ciccia thanked Red Agency for its ongoing support.

“Endometriosis Australia welcomes Red Agency turning yellow to highlight the impact this insidious disease has on workplaces and the wider community,” she said.

“Yellow Agency has been instrumental in bringing endometriosis into the spotlight, and we are grateful for their expertise and ongoing support in making this happen.”

Please login with linkedin to comment

endometriosis Endometriosis Australia March into Yellow Red Agency Yellow Agency

Latest News

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
  • Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.

Opinion

by Kathleen Farmilo

Kathleen Farmilo