Recruiter Study: Salary Still Tops For Aussie Marketers, But 87% Would Turn Down A Job With Inflexible Work Hours

Recruiter Study: Salary Still Tops For Aussie Marketers, But 87% Would Turn Down A Job With Inflexible Work Hours

The iknowho Salary & Market Insights Guide provides the latest salary bands for marketing and advertising professionals as well as diving into the latest insights across key motivators, flexible working trends and top career priorities.

Over the last three years, candidate shortages saw salaries in the marketing world creep to unprecedented levels, iknowho have conducted over 550 face-to-face interviews with marketers so far in 2023 and are now seeing the market move towards a gradual correction and this guide has been crafted to help provide insight into the current landscape.

According to iknowho survey respondents, salary has remained a top priority when considering a new job, coming in only second to company culture. Of those candidates that didn’t receive a pay increase in the last year, 72 per cent cited they were open to looking for a new job.

Whilst salary is a key motivator, a staggering 87 per cent of survey respondents would turn down a new job if it didn’t offer flexible working options.

iknowho managing director, Dene Gambotto (lead image), commented: “In 2023 marketers continue to place a high value on flexibility, both in terms of working hours and location. We’ve seen that flexible work can improve employee retention and recruitment, increase productivity, and reduce absenteeism and turnover.”

According to iknowho, the most common flexible working option that works for both parties is a 3:2 model.

iknowho are a specialist marketing recruitment agency, working across both the corporate and agency sector. Established by Dene Gambotto in 2008, when she set out to deliver a more personal and pro-active approach to marketing recruitment. iknowho were recently awarded 2022/2023 Best Small Agency for Candidate Experience by Recruiter Insider.




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