Realestate.Com.Au Unveil New Campaign From BWM Dentsu
realestate.com.au has launched a new consumer marketing campaign which reinforces the brand’s market leadership by appealing to buyers, sellers and renters with the message, “If you’re not on realestate.com.au, you’re not in the market”.
The campaign launches with multiple content pieces as well as out of home media, print, radio, digital and social executions. It is the brand’s biggest campaign launch since August 2014 and will air nationally over a five month period.
The campaign’s broadcast content features well-known actors Lucy Bell and Sybilla Budd (voiceover) and represents real life situations in Australia where property is much more than a nest egg and a home – it’s also our favourite topic of conversation.
- Claim My Property – lets you “claim” your own property and stay up to date with information about the local market, such as recent sales of similar properties and updates to estimated value.
- Agent Search – helps you find local agents who have sold properties just like your own
- Discover – suggests areas within your budget and with attributes similar to your ideal suburb
- Price Lookup – lets you search price estimates for any property in Australia, even if it’s not on the market
- Form online rental application tool – makes it easier and faster to apply for multiple properties with a single form.https://youtu.be/NKswuiS0WPYLibby Minogue, executive general manager of media & marketing, said: “This campaign focuses on the property conversations people are having all over Australia every day. We know that almost 60 per cent of buyers are worried they will never be able to afford the property they would love, and we want to help them achieve their property dreams.“Renting, buying and selling property is up there with some of the biggest decisions we make in our lives. We want people to feel in control of their property journey – whether you are buying, selling or renting – and we want people to know that realestate.com.au is not only the strongest platform to buy, sell or rent, but also has valuable tools and information to help you on their way,”Ms Minogue said.Mark Watkin, managing director of BWM Dentsu said: “The strength of realestate.com.au as the market leader, is that it’s the only property resource that people need – no matter where you are on your property journey. This campaign plays on those relatable everyday moments of realisation, when it suddenly dawns on you that you’ve missed out on something so obvious. In this case it’s people realising they should have been on realestate.com.au.”
Latest News
Entries now open for Snapchat Young Lions Australia
The annual search for the very best of Australia’s young media, creative, and marketing professionals has begun, with Cannes Lions Festival representative The Misfits announcing entries are now officially open for the 2021 Snapchat Young Lions Competition. The Young Lions Competition, which is proudly supported by Snapchat and The Trade Disk, gives blossoming media talent […]
Pureprofile Snares Former Kantar Director Of Data Solutions & Sourcing Young Ham
Global data and insights business Pureprofile Limited has today announced three new appointments to the Australian team to support its renewed growth strategy. Young Ham [pictured] joins the team in a global role as head of data, innovation and product, Kate Richards will hold the role of interim head of sales, data & insights ANZ […]
PHD Snares Former Hello Social Strategy Director Joshua Tan As Part Of Content Team Expansion
PHD unveils new-look content team which includes (judging by accompanying press photo) an astonishing beard & man bun.
Coca-Cola Loses Logo In ‘Open To Better’ Campaign
Here's some fun new work from Coke. Sure, it still rots your teeth and makes you fat, but fun nonetheless.
“You Can’t Nazi It!”: Amazon Called Out For Fatal Design Flaw In New Logo
New Amazon logo apparently resembles Hilter's moustache. Particularly after Adolf ate one too many blueberry muffins.
Mitsubishi Motors Australia Produces New Creative For International Markets Via Richards Rose
Mitsubishi Australia unveils latest work and wisely decided not to reinstate the truly awful "It's a Mitsi" tagline.
Taboola Lays Out Plans To Go Public
Taboola lays out plans to go public. And by that it apparently means the stock market, not the local park's lavatories.
Selena Gomez Fronts Latest PUMA Campaign
B&T has no idea what Selena Gomez actually does, however, it appears to have made her incredibly rich doing it.
Australian Open Tops YouGov Sport’s UK Australia 2021 Rankings
A list of Australia's most popluar sports are in and once again it's little joy for hotdog eating or the manure toss.
TV Interview Goes Awry After Viewers Spot Menacing Dildo
In this woman's defence, it may just be a scented candle. Admittedly one that bares remarkable similarities to a dildo.
The Three Must-Haves For Your Data Strategy
Here are the three must-haves for your data strategy. A fourth could possibly include the value of legumes in your diet.
Third-Party Data Sales Spike 109% For Lotame In APAC
Lotame has today announced 109 per cent growth in third-party data sales in the APAC region from Q2 2020 to Q3 2020. Across the APAC region, India saw 555 per cent growth, followed by Malaysia at 190 per cent and Taiwan at 178 per cent growth. Subsequently, Australia saw 43 per cent growth and New Zealand […]
28% Of Display Advertising Spend Goes To Ad Tech Services: ACCC Inquiry
Some 28% of display ad spend goes to the ad tech giants. Which explains the excellent sandwiches at their conferences.
Nielsen: Top 10 Media Owners Reach Over Half Of The Australian Population Each Month
Study finds top 10 media owners reach over 50% of the Aussie population. Other 50% looking for car spot at Westfields.
Dr Elaine Stead Wins $280k Damages In Defamation Suit Against The AFR’s Joe Aston
Long-running defamation case comes to an end. Barristers just happy to take those silly wigs off in this stifling heat.
Tim Robards Stars As Tim Tam Genie In New Arnott’s Campaign Via The Neighbourhood
The Tim Tam is undoubtedly Australia's culinary gift to the world alongside the pavlova & the throwdown beer receptacle.
McCann Sydney Snares Lucy Gavan For Senior Strategist Role
McCann Sydney inter-office UNO tournament takes sinister new twist with arrivel of new senior strategist.
VCCP Sydney Adds Tilly Treloar, Nathan Pashley & Heath Sims
B&T's editor does not like press photos of people not wearing socks. He's a stickler for neutralising foot odours.
Dentsu’s Ad Spend Report Forecasts 5.9% Growth In Australia In 2021
2021's starting to look good for ad spends. It's not looking good for overseas travel or people with a fear of needles.
David Pullinger, Former JC Decaux Sales Director, Appointed QMS Media GM
JC Decaux's David Pullinger jumps to rival QMS amid apparent awkward silences at the staff leaving party.
Stan Officially Announces Pricing For Stan Sport
Stan Sport will cost you $10 a month. Which is the same price as three avocados sans the monounsaturated fatty acids.
Facebook Introduces New Measures To Stop The Spread Of Holocaust Misinformation
Facebook looking to block Holocaust deniers. Still seems open to Flat Earthers and Elvis spotting, however.
Busting Six Of The Biggest Ad Tech Myths
Here, six of ad tech's biggest myths get expertly busted. There was a seventh, but it turned out to possibly be true.
Droga5 London Rolls Out New International Visual Identity For CUPRA
Droga5 London is arguably the hottest agency in the world right now. Not that anyone's booking Cannes tickets just yet.
Shutterstock Acquires 3D Marketplace TurboSquid
Shutterstock has acquired 3D marketplace TurboSquid. Read all the news here, admittedly in boring old 2D.
Are Media Appoints Melissa Mason As Digital Editor For ELLE & Marie Claire
Melissa Mason seriously considering putting an accent over the á following Elle & marie claire appointment.
M&C Saatchi’s Timothy Ng: “To Those Who’ve Thought About It”
M&C Saatchi's Timothy Ng muses on his career in advertising. It's a bit Nietschke, with a spot of Goethe thrown in.
WPP Named In Bloomberg Gender-Equality Index For Third Year In A Row
WPP named in gender-equality index for third year running as internal fight erupts over where to hang the certificate.
Australian Road Safety Foundation Utilises Geo-Targeting Technology To Protect Kids In School
The Australian Road Safety Foundation (ARSF) has teamed up with Spotify and some of Queensland’s leading musicians in a national first that will geotarget drivers within school zones. The Slow Down Songs campaign, which is being piloted in Queensland, will work to keep kids safe within school zones by dramatically slowing down songs and serving […]
Florida Financial Officer ‘Offers’ To Host Olympics With “Bonkers” Pitch
Florida says if Tokyo don't want the Games, they'll take it. Hopefully our own Dubbo might make similar overtures.
